Banijay Reality Format Makes Strong Debut in France

PARIS/COPENHAGEN: The reality format Dilemma launched on M6’s digital terrestrial channel W9 in France to strong ratings, more than doubling the channel’s average share in prime time.

The first episode of the show reached more than 1.2 million viewers on W9, making it the most successful launch of a DTT series in France to date. Distributed through Banijay International, Dilemma is stripped everyday, from Monday to Saturday, from 6:40 p.m. to 7:30 p.m., with a weekly prime-time show each Thursday. The reality series features contestants who are isolated from the outside world and housed together for eight weeks, along with the show’s co-host. The winner is the last person remaining after successfully facing a series of challenging personal dilemmas.

Karoline Spodsberg, the managing director of Banijay International, said, “Based on this first night Dilemma is going to be the international success we anticipated. There is a real demand for a new proven success within the reality genre right now and many territories have already shown serious interest in this innovative new format.”