Bob Traub to Lead Retail at BBC Worldwide

NEW YORK: BBC Worldwide has appointed Bob Traub as VP of retail development for the Americas, based at the company’s New York office.

Traub has some 16 years of U.S. and international licensing and marketing experience in the entertainment sector, with companies including Chorion, Nickelodeon and Marvel Entertainment Group. Traub will be working across BBC Worldwide’s extensive portfolio of brands, including BBC Earth, Doctor Who, Top Gear and In the Night Garden.

Tom Keefer, the senior VP of global licensing, said: “I’m delighted to announce that Bob is joining our team. A core part of our licensing strategy is to facilitate and grow our retail presence across the world and this senior level appointment is testament to our commitment. Bob brings a wealth of experience and will be key in ensuring our thriving portfolio extends successfully to retail.”