4Kids Takes Select Rights for Suckers

LONDON: 4Kids Entertainment has been appointed as the licensing agent for BRB Internacional’s Suckers across the U.S., Canada, the U.K. and Ireland.

Suckers has 104 shorts, 2 minutes in length each. Each short episode depicts the world through the eyes of a group of toys that are attached to the rear windows of cars. The series is dialogue-free.

Michel Monier, the head of international licensing at BRB, said, "In developing the Suckers brand we have thought ahead ensuring that it has potential way beyond its small screen success. We’ve developed a licensing plan that embraces a host of different product ideas from plush to mobile phones and car accessories, all of which lend themselves to this unique property. We are extremely happy that the team at 4Kids Entertainment with their excellent, wide ranging experience, will be implementing this across the U.S., Canada, the U.K. and Eire."

“The show is very unusual, great fun and presents a significant opportunity in licensing terms,” added Sandra Vauthier-Cellier, the managing director of 4Kids Entertainment International.