MTG Offers New Premium Sports Channel in Bulgaria

STOCKHOLM: Modern Times Group (MTG) has announced the launch of a new localized premium pay-TV sports channel in Bulgaria, Nova Sport.

Launching April 30, Nova Sport will air daily from midday to 1 a.m. Content includes English Barclays Premier League and UEFA Champions League Football, IAAF Diamond League athletics and 2010 IIHF World Championship ice hockey. The service will be the 14th localized sports channel to be launched by MTG, replacing current free-TV channel MM in third-party satellite, cable and IPTV networks. From launch, Nova Sport will reach more than 60 percent of Bulgarian TV households.

Hans-Holger Albrecht, the president and CEO of MTG, commented: “The further enhancement of our pay-TV channel offering in Bulgaria with the launch of Nova Sport reflects our commitment to provide the very best in premium content to subscribers. It also indicates our strategic objective to develop our pay-TV offering alongside our free-TV business, in order to create the leading broadcast media house in one of Europe’s most exciting TV markets. Our free-TV channels in Bulgaria are already firmly established as the primary commercial challenger to the incumbent with growing audience and advertising market shares.”