Hallmark Exec Heads to Entertainment Studios Networks

LOS ANGELES: Janice Arouh, currently the executive VP of affiliate sales and marketing for Hallmark Channel and Hallmark Movie Channel, is to take on the role of president of domestic distribution and marketing at Entertainment Studios Networks as of May 10.

Arouh will oversee all areas of domestic distribution and marketing for Entertainment Studios’ six HD networks: PETS.TV, COMEDY.TV, RECIPE.TV, CARS.TV, ES.TV and MYDESTINATION.TV. Her responsibilities will include sales strategy, national accounts, contractual negotiations, affiliate relations, sales operations and a range of business development initiatives.

Byron Allen, the chairman and CEO of Entertainment Studios, commented, "Janice brings energy and passion for the business to Entertainment Studios Networks. Her leadership, management depth, and extensive trusting relationships with the distributor community will be major assets as we embark on expanding the presence of our HD networks and create additional opportunities for growth, including launching compelling 3D networks."

"It’s an exciting time to join Entertainment Studios Networks during their business expansion into HD and 3D network television," added Arouh. "Entertainment Studios is one of the best kept secrets in media entertainment, and it owns one of the world’s largest content libraries. I share Mr. Allen’s vision to build the premier HD and 3D lifestyle, general entertainment and sports portfolio offering. When you look across the new media landscape, there is no better emerging independent network group than Entertainment Studios Networks positioned to offer distributors exclusive and distinctive programming in native HD and 3D 24/7."