Fisher-Price & SOMOSTV in Broadcast Deal

MIAMI: Fisher-Price and the Spanish-language pay-TV producer and distributor SOMOSTV have signed a deal to air content from the Little People brand on the newly launched preschool channel Semillitas.

Semillitas launched in Chicago, Boston, Washington D.C., New York, Philadelphia and Lehigh Valley through RCN on March 15. The 24-hour channel features Spanish-language animation aimed at babies and preschoolers.

Luis Villanueva, the president and CEO of SOMOSTV, said, "We have a channel that has been created to support Hispanic parents to educate, preserve their roots and language as well as entertain their small children with safe, non-violent content in a loving and caring atmosphere. Our mission statement is shared with Fisher-Price’s by providing young families with the best tools possible to bring up their children. We are proud that this partnership reflects our mutual trust and awareness of the needs of the Hispanic family. The Little People brand represents the values and content that makes it a perfect fit for Semillitas."

"Having the series broadly available to Hispanic families with young children is a great extension of our outreach efforts to the community," added Lisa Mancuso, the senior VP of marketing at Fisher-Price. "The values shared by the Little People character friends should really resonate with the audience and reinforce what parents teach at home."