New Format Sales VP at BBC Worldwide

LONDON: Just in time for MIPTV, Elin Thomas takes over as the VP of format sales for Europe, the Middle East and Africa at BBC Worldwide.

Thomas moves from her previous post as territory manager for Scandinavia at BBC Worldwide, a role she has held for the past four years. Prior to this she was territory manager for Eastern Europe and worked as a sales executive for Benelux. Thomas will head to MIPTV in charge of a catalogue that includes the new titles Run for It, Fat Family Diet and Famous, Rich and Jobless.

Thomas commented: “I am looking forward to building on the global success of hits such as Dancing with the Stars, The Office and The Weakest Link as well as launching new titles to the market.”

She added: “Having spent almost 10 years in TV distribution, I am looking forward to the added creativity of the formats business, tailoring new and existing formats to the broadcasters’ needs and making sure BBC Worldwide is at the forefront of format distribution throughout EMEA.”