Blockbuster and Warner Bros. Announce New Deal

March 24, 2010 World Screen
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DALLAS: In a new agreement with Warner Bros., Blockbuster will continue to provide immediate availability of the studio’s titles, with Academy Award-winning The Blind Side already available in Blockbuster stores and by mail.
 
The digital agreement already in place between the two companies remains unchanged. On March 30, Blockbuster will have Sherlock Holmes available for immediate release.
 
The new agreement between Blockbuster and Warner Bros., which covers DVD and Blu-ray, makes Blockbuster the only multi-channel provider that has every new movie on the day of its release. As an example of the service it is providing, customers can rent a movie like The Blind Side through its Blockbuster By Mail service, return it the following week to a Blockbuster store, and pick up Sherlock Holmes for more family entertainment. 
 
In addition, customers can access these movies through Blockbuster Direct Access, a new service that gives store customers access to the more than 95,000 titles carried in Blockbuster’s distribution centers. For those customers with Blockbuster On Demand-enabled devices such as PCs, over 40 different Samsung products and most TiVos, these new Warner Bros. movies will continue to be available digitally simultaneous with their release on DVD and Blu-ray.
 
"This new agreement reflects our strategy to be the only multi-channel provider for movies. We are excited to offer our customers the best home entertainment from Warner Bros., such as The Blind Side and Sherlock Holmes, with significantly greater availability in Blockbuster Stores and through Blockbuster By Mail, as well as digitally through Blockbuster On Demand," said James W. Keyes, the chairman and CEO of Blockbuster.
 
"This agreement reinforces Blockbuster’s position as the most convenient source for new movies, and we are pleased to offer our customers the opportunity to get hot new movies as soon as they are released. This gives Blockbuster a full four week lead before either kiosk or other subscription services can offer any Warner Bros. titles."
 
"Warner Bros. and Blockbuster have enjoyed a cooperative and successful relationship for more than 25 years," said Ron Sanders, the president of Warner Home Video. "The updated agreement will continue to provide Blockbuster customers with access to Warner Bros. titles the same day they are released."

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