Sprout to Debut DECODE’s dirtgirlworld

PHILADELPHIA: Sprout has slated the exclusive U.S. premiere of DECODE Enterprises’ dirtgirlworld, a green-living series for preschoolers, for April 22, which is Earth Day.

The series will launch on Earth Day with a special marathon, Sprout’s Dig into Earth Day with dirtgirlworld, which will air from 12 p.m. to 3 p.m. The special block will feature select episodes of the series. Games, crafts and environmentally friendly tips for parents and preschoolers will be available online at sproutonline.com. After its Earth Day debut, the show will air regularly on Sprout daily at 4:50 p.m. dirtgirlworld was created by writer/producer Cate McQuillen and composer/writer Hewey Eustace.

“We are thrilled to be bringing this truly unique, exciting new series to preschoolers here in the U.S.,” said Andrew Beecham, the senior VP of programming for Sprout. “With its intriguing live-action/animation mix, instantly catchy rock songs and engaging preschool curriculum, dirtgirlworld is sure to be a hit with both preschoolers and their parents.”

“Sprout is an ideal home for dirtgirlworld and we’re confident she’ll prove very popular on this U.S. platform,” commented Josh Scherba, the senior VP of distribution of DECODE Enterprises. “This is a unique show with fun, vibrant visuals and a cool, contemporary eco-heroine who fits the zeitgeist perfectly.”

“Bringing dirtgirlworld to the U.S. is just amazing for us,” said McQuillen. “We know that Sprout cares about kids and we wanted a home for dirtgirlworld that cared about kids. We can’t think of anywhere better for us to be.” She continued, “Sprout genuinely understands the qualities that makes this series so special and they share our vision that children’s television can change the world and be entertaining at the same time.”