SPT Adds to Creative Development Team

LONDON: Victoria Ashbourne has been tapped to serve as the senior VP of creative development for international production at Sony Pictures Television (SPT).

Based in London, Ashbourne is charged with helping to stimulate and guide the creation of new shows across all of SPT’s international companies. She will help redevelop the company’s extensive back catalogue and input to ongoing U.K. production initiatives. Ashbourne joins SPT from CPL, which she first joined in 2007, tasked with re-formatting the original Mr & Mrs format. Ashbourne went on to executive produce the hit ITV1 show All Star Mr & Mrs, now in its third season.

Mike Morley, the chief creative officer and executive VP of international production at SPT, said: “Victoria’s extensive production experience and network successes in the U.K. give her the pedigree to become a valued member of our global creative team. SPT’s light-entertainment slate is fast emerging as the freshest in the international format business and Victoria will help us build on that success.”