World Screen Video Interview: ITV Studios’ Tobi de Graaff

NEW YORK: In this video interview, Tobi de Graaff, the director of global television distribution at ITV Studios Global Entertainment, discusses the strengths of the company’s portfolio and his strategic priorities for 2010.

Announcing its annual results last week, British broadcasting group ITV reported a 41-percent increase in revenues at its ITV Studios international-production business. The division has been driving gains through the sale of completed programming and formats, while also building its network of production offices, now spanning seven countries. The company continues to expand the breadth of content available through its ITV Studios Global Entertainment distribution arm, with offerings at MIPTV to include the prime-time format Popstar to Operastar and the new three-part psychological thriller Bouquet of Barbed Wire.