Disney-ABC in Multiyear Content Deal with MNC Indonesia

JAKARTA: Indonesian media conglomerate PT Media Nusantara Citra (MNC), which operates the leading terrestrials RCTI and TPI, has agreed to a multiyear program licensing deal with Disney-ABC International Television (DAIT) Asia Pacific covering series and original movies for kids and family audiences.

RCTI, Indonesia’s first and leading private free-to-air channel, is set to launch a 90-minute, weekly preschool animation block called Disney Clubhouse, featuring shows such as Mickey Mouse Clubhouse, Little Einstein’s and My Friends Tigger & Pooh. RCTI will also air Disney live-action series such as Hannah Montana and original movies such as High School Musical over the coming months. TPI, meanwhile, launched a two-hour marathon of Disney Club last month, delivering classic animation series such as Good Morning Mickey and Disney’s Little Mermaid.

“MNC is committed to broadcast the best, highest quality content to our viewers across Indonesia," said Hary Tanoesoedibjo, the group president and CEO of MNC. "This new agreement extends our current partnership to bring even more of Disney’s award-winning kids and family content to our country. MNC will continue to build on our strong position in the market by making such strategic investments that deliver exceptional value to our advertisers and viewers,” 

Rob Gilby, the senior VP and managing director at Disney-ABC International Television (Asia Pacific), added: “Our partnership with MNC brings the best of Disney animation, live action and movies to over 50 percent of homes in Indonesia. As the world’s fourth most populous nation, Indonesia provides significant audiences who demand high-quality, branded television content. Disney stories and characters are already very well-loved among kids and families in this market and will now be available to viewers with access to leading free-to-air television broadcast networks—RCTI and TPI."