ALL3MEDIA Adds New Entertainment Format to Catalogue

LONDON: The game-show format Cash at Your Door joins the slate of ALL3MEDIA International, which already has pre-launch options secured for the show.

Developed by Israel’s Matar Productions, the series literally knocks at the door of potential contestants’ homes. If they answer one question correctly and decide to continue the play, the show begins. The host then enters and asks a series of questions, increasing in difficulty and cash value. ALL3MEDIA has already signed two options for the show, in the U.K. and U.S. markets.

Ami Amir, the chief executive of Matar Universal, commented, "We pitched Cash at Your Door at a time when broadcasters were very cautious about commissioning new programming. However, the playful, personal nature of the show and it’s production efficiencies convinced Channel 10 to invest in a pilot, which quickly led to a commission for 23 episodes for Israeli audiences! We are very confident about the potential of this show and look forward to the success our first collaboration with ALL3MEDIA International will bring."

Stephanie Hartog, the executive VP of international formats at ALL3MEDIA International, added, "Cash at Your Door is a fantastically quirky and energetic format that really gets the whole family involved, whilst also satisfying our curiosity for getting a sneaky peek around other people’s homes! It is a highly cost effective and adaptable format for international markets."