Discovery, Hasbro Unveil The Hub

SILVER SPRING: The new multiplatform kids’ brand from Discovery Communications and Hasbro will be known as The Hub, which is set to reach some 60 million homes in the U.S. this fall.

The brand and logo for the new network, which takes the place of Discovery Kids, were unveiled today by the president and CEO of the joint venture, Margaret Loesch. “A hub is a place where great things come together—and that is precisely what The Hub network will be when it launches,” she said. “The Hub will be a fun and transformative destination that brings kids and their families together by presenting clever stories and engaging characters.”

The Hub’s lineup will run the gamut from animated comedies and adventure series to live-action franchises and game shows. On the roster are shows based on Hasbro properties, including Transformers and My Little Pony, and popular Discovery Kids franchises such as Adventure Camp and Flight 29 Down. The Hub’s online home, hubworld.com, will feature video clips, interactive games and community features.

“Under the leadership of Margaret and her team, The Hub will be the next great children’s media brand,” said David Zaslav, the president and CEO of Discovery Communications. “The goal is to create a destination for quality content, and we are confident The Hub can become a strong home for an active and engaged audience.”

“Hasbro is a company built on play, and Discovery was founded on curiosity,” added Brian Goldner, the president and CEO of Hasbro. “The Hub will have the resources of both partners as it goes about reimagining the future of children’s entertainment.”