Reed MIDEM Appoints Director for Entertainment Division

PARIS: Anne de Kerckhove is joining Reed MIDEM later this month in the newly created role of director of the entertainment division, where she will head new business developments and oversee the MIPTV, MIPCOM, MIP Junior and MIPDOC events as well as the MIDEM music-industry trade show. 

Part of her responsibilities within the new role will include acquisitions in the entertainment domain. Reporting to Paul Zilk, Reed MIDEM’s chief executive, de Kerckhove comes to the role after having held a variety of senior management, strategy and marketing roles in global companies headquartered in the U.K., including Inspired Gaming Group and mobile marketer 12snap. Laurine Garaude, who was recently confirmed as the director of the television division; Dominique Leguern, the director of MIDEM; and Franz Caduc, the new business development director (Entertainment), will report to de Kerckhove.

“We are delighted to have Anne de Kerckhove join Reed MIDEM and we look forward to her leadership in transforming our strong television and music brands and tradeshows into year-round marketing services that offer unique value to our clients worldwide,” said Zilk. “Anne brings a strong blend of operating and strategy skills to our company. She has great international experience, has worked with a wide range of customers and understands the digital transformation of the entertainment business.”