New Product Lines for VeggieTales

ITASCA: Enesco has entered into a licensing partnership with Big Idea to develop and distribute new products featuring characters from the VeggieTales property. 

Enesco will develop products in multiple categories and channels utilizing its broad portfolio of brands, including its Gund plush division, as well as its Gregg Gift division, a producers of faith-based gift products. VeggieTales products from Enesco are expected to be offered to retailers by mid-2010 and be available in stores by the fall.

“Enesco has a commitment to quality and innovation that is closely aligned with the enduring values and wholesome entertainment of Big Idea and our VeggieTales series,” said Leslie Ferrell, the general manager of Big Idea. “We are excited to reach consumers through Enesco’s broad mix of retail channels, and to share the VeggieTales messages through new products that have proven appeal to children and families.”  

“The timeless lessons in family values shared in VeggieTales shows have touched generations of consumers, making this a particularly exciting addition to Enesco’s growing portfolio of licensed brands,” commented Jane Charette, the general manager of Enesco’s Gregg Gift division. “We look forward to offering new VeggieTales products, with our growing audience of retailers and consumers.”