E.U. & TF1 Join MIPTV’s Content 360 Competition

PARIS: The European Commission will take part in MIPTV’s fifth annual Content 360 competition this year with its own category, while France’s TF1 joins the BBC, National Film Board of Canada and the Korea Communications Commission in creating another new segment for entries. 

Digital producers, along with TV and interactive content creators, have until February 15 to submit  their projects for a chance at receiving international recognition and financial backing during MIPTV 2010. The European Commission, in partnership with online video platform Dailymotion, participates with its own category, open to professionals as well as the general public. The category will reward the best video clips mixing E.U. archives with user-generated content. The winner will be awarded a cash prize of 10,000 euros. Meanwhile, TF1 Publicité is looking for new cross-media advertising formats and techniques.  

Content 360 is also launching a Next Generation Audience Engagement category. Up to ten new companies or freelance individuals will be chosen to pitch their ideas at MIPTV, based on the originality and potential of their project to attract and engage audiences through digital media. 

“Since the inception of Content 360 in 2006,  the competition has received  more than 1,400 ideas from 42 countries and awarded over 400,000 euroes in development funding,” said Ted Baracos, MIPTV’s director of digital media. “This unique mix of creativity and new-media development opportunity remains a priority of MIPTV.”

Finalists will be announced by late February and will promote their projects at MIPTV during a series of pitching sessions. The competition winners will be announced April 14 during The Content 360 Zapping Show.