Simon Fuller Unveils New Multiplatform Reality Project

LOS ANGELES: The newest project from American Idol creator Simon Fuller, If I Can Dream, will be produced by 19 Entertainment, with Hulu, Clear Channel, MySpace, Pepsi and Ford Motor Company as partners.

If I Can Dream, a reality show that will follow five young people who are looking for stardom, will launch across multiple platforms, including online, radio, TV and mobile, from early 2010. Hulu will stream an If I Can Dream episode each week exclusively, making it the first recurring show to be available to select itnernational audiences via Hulu. Clear Channel Radio will introduce the cast to an audience of more than 100 million people on air each week and to 30 million people on its digital properties monthly. As the exclusive audition platform and primary social network for If I Can Dream, MySpace will provide the ability for hopeful participants to upload videos explaining why they deserve to be feature. As a founding partner, The Pepsi Refresh Project on If I  Can Dream, which will also enable people to submit ideas that will refresh their world and lead to positive change, is a multi-million-dollar grant program that will launch in January. Meanwhile, Ford Motor Company will create a new marketing initiative around the show to pre-promote the launch of the 2011 North American Ford Fiesta.

The show will be seen live 24/7 at ificandream.com. Innovative camera and sensor technology will allow a global audience to interact with the aspiring performers through text, blogs, MySpace, Twitter and Facebook. When a cast member leaves—to go on tour, take part in a movie or simply wants out—they will be replaced by a new hopeful who will be chosen by the public via an open audition process.

Fuller commented: "I am determined to continue challenging convention and pushing the boundaries of mainstream entertainment. The next frontier is the video world of authentic real-time interaction. If I Can Dream experiments with technology to provide for the first time a complete open door opportunity that allows the viewer to experience reality in a way never before attempted. It is time the public got to see the truth behind what it takes to launch the careers of young artists who have a dream that one day on pure merit they can be professional entertainers and gain the recognition they crave. This is the dawning of a new age."