FME Names VP of Brand Partnerships

LONDON: Mark Rosenegk has been appointed to serve as the VP of brand partnerships for FremantleMedia Enterprises’ (FME) U.K. licensing division.

Rosenegk is tasked with securing brand relationships in the U.K. to create new commercial and creative opportunities within the FME portfolio. He will be working directly with brands, advertising and marketing agencies to design and deliver packages for both on- and off-air campaigns as well as seeking new digital partners for the recently-launched talkbackTHAMES digital division. Rosenegk will be based in London under the management of Mel Alcock, the CEO for EMEA, and reporting directly to Dominic Burns, the senior VP of licensing for the U.K. Prior to this role, Rosenegk was commercial director at Kameleon, the brand partnership division of ALL3MEDIA, and earlier was head of sponsorship and interactive sales at ITV.

Alcock commented, “Getting Mark on board is an important step for FME. We have a number of successful relationships with both brands and agencies in the U.K. and Mark’s appointment will see that this important aspect of our business is strengthened even further. Our programmes attract such high volumes of viewers who not only watch our shows, but are also engaging with them on multiple platforms and through branded products.”

Rosenegk said, “This is a very exciting time to be joining FremantleMedia Enterprises. Their portfolio of assets are second to none and their programmes are some of the highest rated and most talked about in the U.K. There are so many opportunities for brands to be a part of that success, both through traditional licensing opportunities and on digital platforms.”