KBS Media

Hyo-young Lee
Head of International Sales

What are some of your top properties for ATF? (You can list up to 5 shows)

IRIS (20 x 70’)
Hot Blood (20 x 70’)
Three Brothers (50 x 60’)

Why will these programs appeal to buyers?

IRIS (20 x 70’) : Starring Lee Byung-heon and Kim Tae-hee with record-high production cost and overseas locations, this action-packed love story will attract both male and female audience.

Hot Blood (20 x 70’) : The success story of a young car salesman will reflect your own reality and dreams and you will be thrilled by watching the main role how he achieves his goal and love alike.

Three Brothers (50 x 60’) : Written by the most popular writer, this drama is a typical family drama which most Asian viewers like the most. You will be able to laugh with the unique three sons and three daughters-in-law where full of conflicts and love resolves around them.

What are some of the trends you’re seeing in terms of the demand for Korean drama?
Early this year, our clients were not exceptions suffering from the global financial crisis. So we have tried to be flexible as possible to support our clients and, in most territories, the demand and the markets for our products are already back to normal. We expect the trend will continue to grow and expand.

What are your goals and expectations for ATF?
We will introduce our new products to make deals at ATF on the spot. And we are going to expand our business area by finding and exploring new opportunities such as co-production, merchandising.