CBC & Telefilm to Co-Develop, Co-Finance Feature Films

TORONTO: A new initiative between CBC and Telefilm Canada sees an integrated approach to the commissioning, marketing and distribution of Canadian English-language feature films.

The films would have an initial theatrical release, and would broadcast on CBC shortly thereafter. CBC will contribute to the development and production of up to four projects per year, focusing on films that would be suited for both commercial theaters and CBC’s Sunday evening prime-time movie program slot. The two companies will also work with independent producers, their creative teams and distributors on production and promotion of films. One of the key results of this tie-up is the shortening of windows between theatrical release and CBC broadcast to enhance cross-promotion opportunities.

“We know there is a tremendous amount of demand and creativity within the Canadian film industry that can be served through innovative new approaches to film development, financing, production and distribution,” said Richard Stursberg, the executive VP of CBC English services. “As the country’s premier broadcaster of Canadian programming, we want to explore every opportunity to bring the best of Canadian film to our audiences.”

“Telefilm Canada is committed to innovative partnerships like this that benefit the development, production, marketing and distribution of Canadian feature films that will engage Canadian audiences across all platforms,” added Wayne Clarkson, the executive director of Telefilm Canada.