Lifetime Preps New Web Series

NEW YORK: Lifetime Digital has lined up three new web video series for premiere on myLifetime.com, including shows based on Lifetime Network’s comedies Sherri and Rita Rocks.

The new original webisodes part of the female-targeted media company’s efforts to ramp up its online activities. A record 11.34 million videos—both original content and full episode streams—were streamed on myLifetime.com in September, a 281-percent year-on-year increase.

All three series launch today. The eight-episode Sherri will follow Sherri Shepherd to a comedy club, where she will perform stand-up related to the theme of that week’s Sherri TV episode. Rita Rocks, over 15 webisodes, will serve as a "digital diary" for Rita Clemmens (played by Nicole Sullivan) as she documents her pregnancy. In Celebrity Buzz with Tanya, comedian Tanya Scheer (an alumnus of the famed L.A.-based comedy troupe the Groundlings) will give her unique take on all she finds interesting in the latest celebrity news, three times per week.

Lifetime’s website will also continue to stream episodes of both Sherri and Rita Rocks following their first runs on Lifetime Network each week.