9 Story Acquires 50-Percent Stake in Monster Factory

TORONTO: 9 Story Entertainment has picked up a 50-percent interest in the Toronto-based toy brand The Monster Factory.

The Monster Factory has more than 100 monster characters in its catalogue, with developed backgrounds, story lines and product designs. The plush characters have become popular amongst consumers, collectors and celebrities.

“This marks a natural extension of 9 Story’s expertise in IP from creation to distribution, and now directly to the consumer,” said 9 Story Entertainment’s co-founders Vince Commisso, the president and CEO, and Steven Jarosz, the VP and COO. “The Monster Factory’s unique brand and characters have tremendous potential for expanding to new business platforms and we look forward to the opportunities this partnership represents.”

“We are very excited to be forming this new business relationship with the team at 9 Story,” added Adam Dunn, Rhya Tamasauskas, and Bliss Man, the founders of The Monster Factory. “With an exemplary track record in the field of youth entertainment, 9 Story provides the ideal experience, resources and personnel to grow the existing Monster Factory brand in new and creative ways.”