4Kids Appoints Licensing Exec for Asia Pacific

NEW YORK, June 4: Dave
Sharat has been named the VP of marketing and licensing for Asia Pacific at
4Kids Entertainment, based in Hong Kong.

Sharat will manage the
company’s licensing and marketing activities throughout Asia, including India,
responsible for identifying and signing agents and partners in the retail and
manufacturing arenas. He will also be involved in the regional television
activities, liaising between the 4Kids international sales team and
broadcasters to develop partner programs. He comes to the role from a stint as
the head of marketing and corporate affairs for Asia Pacific at Animation International.
Sharat held the previous role of regional licensing manager for Asia Pacific at
The Walt Disney Company.

"Dave brings a wealth
of international experience in marketing and licensing, particularly with
family friendly properties, and we are thrilled to have him join the 4Kids
team," said Roz Nowicki, the executive VP of marketing and licensing at
4Kids Entertainment. "He will be instrumental in helping to expand our
international presence and bolster the exposure of our properties in Asia."

—By Kristin
Brzoznowski