2waytraffic Acquires Intellygents

HILVERSUM, July 11: Interactive content developer
2waytraffic has acquired format developer and distributor Intellygents for 5
million euros, with a deferred consideration dependent upon the financial
performance of Intellygents until 2009.

The deal, subject to shareholder approval, provides
2waytraffic with access to Intellygents’ format catalogue covering the quiz,
light entertainment and reality genres. Intellygents was founded by Mark van
Berkel and Kirsten van Nieuwenhuijzen in 2002. Its most successful titles
include That’s the Question!, broadcast
in the Netherlands (NL1), Switzerland (TSR) and France (TV5). Pilots of the
daily game show are in production for the U.S. and Poland. And the daily
prime-time quiz show Take It or Leave It, first aired on Rai Uno, has been launched in the Netherlands (NL2)
and will air in the U.K. on Challenge later this year. Pilots of the show are
planned for TF1, Telecinco and RTL.

Commenting on the acquisition, Kees Abrahams, the CEO of
2waytraffic, noted, “With Intellygents we acquire a company with the same
ambitions and aspirations. We are both idea-led companies, trading in
intellectual property and expertise. Creativity and content are the backbone of
our business and Intellygents’ proven creative strengths and formats of
Intellygents will contribute greatly to 2waytraffic’s ambitious growth plans.”