New Nickelodeon Entertainment Centers Headed to Iberia

MADRID: Viacom International Media Networks (VIMN) Southern & Western Europe, Middle East and Africa has teamed up with leisure park operator Parques Reunidos to develop two new Nickelodeon-branded entertainment centers in Spain and Portugal.

The new indoor family entertainment centers will be located in Madrid’s Xanadú shopping center and Lisbon’s Dolce Vita Tejo. These two projects build on the existing partnership between VIMN and Parques Reunidos, which resulted in the launch of Nickelodeon Land at Parque de Atracciones in Madrid, NickLand at Movie Park Germany, and the recently announced Nickelodeon-themed family entertainment centers in Murcia and the U.K.

“These two new branded family entertainment centers are ideally located for Nickelodeon fans in Spain and Portugal to interact with the iconic characters that they love through on-the-ground experiences,” said Raffaele Annecchino, the president and managing director of VIMN Southern & Western Europe, Middle East and Africa. “We’re committed to expanding our recreation footprint in all of the markets in which we operate and we’re delighted to share this milestone with Parque Reunidos, which has been an exceptional partner. Nickelodeon’s mission is to be wherever kids are, and we are looking forward to bringing the Nickelodeon brand and characters to life through these new family entertainment centers and other recreation offerings in key markets including Germany, Italy, Benelux, France, the Middle East and Africa.”

Fernando Eiroa, the CEO of Parques Reunidos, added: “We are very pleased to continue applying our knowledge in the development and management of leisure parks to create these new family experiences in shopping centers and, particularly, of doing so in collaboration with Viacom International Media Networks. Our company is constantly seeking growth opportunities and one of the most attractive is the development and management of leisure centers in shopping centers. These spaces have become a favorite entertainment option for families. Our goal is to continue offering unforgettable fun moments and we are convinced that the opening of [these] new leisure centers will be a success. In addition, the agreement to build a new Nickelodeon family entertainment center in Lisbon is our first incursion in Portugal; this is an important milestone that allows us to increase our firm’s portfolio’s geographical diversification to 14 countries.”