WWE Names Consumer Products SVP

STAMFORD: Former NFL executive Jim Connelly is joining World Wrestling Entertainment as senior VP of consumer products, overseeing the global licensing, home entertainment, book and magazine publishing businesses.

In his new post, Connelly reports directly to WWE’s COO, Donna Goldsmith. He previously spent 25 years with the National Football League, where his last position was managing director of NFL Europe/NFL Europe League (EL). He also served as senior VP of consumer products, VP of international marketing and senior marketing manager for corporate sponsorships during his NFL tenure. “We are thrilled to be able to tap into Jim’s extensive experience in marketing, consumer products and branding,” said Goldsmith. “As a proven and recognized business leader both in the U.S. and in Europe, Jim’s business acumen will be an asset in furthering our consumer products business globally.”