Content and Channels Distribution Manager
André Santos Silva
SIC’s TV channels and the newspaper Expresso belong to Impresa Media Group. SIC is the leading free-to-air channel in Portugal and was launched in 1992, followed by an international version, SIC Internacional, in 1997 and later by five thematic cable channels: SIC Noticias (news), SIC Mulher (women), SIC Radical, SIC K (kids) and SIC Caras (glamour). Aside from being a broadcaster, SIC is also a producer and distributor. SIC International Distribution presents documentaries, entertainment shows and doc series, but its main focus is in drama series. Local telenovelas are long-running but the company invested in shorter versions to adapt to clients’ needs in different territories. SIC’s fiction has been awarded internationally, including an International Emmy award and two International Emmy nominations. Stories that have aired in over 50 countries with different languages versions are available.