Company Info & Contacts
Stand: China Pavilion Contact: Xiong Zhou, EVP; Nikki Luo, VP, research & dvpmt.; Lester Hu, head, formats & intl. business; Amelie Zhou, snr. mgr., intl. business; Chelsea Yang, intl. content co-dvpmt.; Cesar Chen, brand & comms. About: Hunan TV is a renowned entertainment content producer and broadcaster based in Changsha, China. Boasting almost 30 in-house production studios and teams, it has successfully maintained a leading position in the Chinese television market for over 22 consecutive years in terms of both ratings and advertising revenues. The channel is female-skewing, targeting younger audiences of the nation with the under 23-year-olds demo at its center of gravity, without ruling out broader family viewers. Just like its tagline, Happy China, Hunan TV strives to convey positive values and uplifting messages to the public through its passion in creating fun, innovative and often buzzworthy content. Home to some of the biggest international format hits, Hunan TV has shifted its focus to original content creation in recent years. Driven by Biu Project, an internal content incubator and pilot production pipeline, Hunan TV has created over 500 hours of original non-scripted content in 2018 alone.