Viva! Rolls Out Hispanic Mobile Channels

SANTA MONICA, June 16: Mobile content provider Viva! Vision
has launched five new mobile channels targeted to the Hispanic market,
including one exclusively devoted to the World Cup.

In addition to the World Cup Soccer channel, featuring some
content from ESPN, Viva! has launched Ritmo del Barrio, with music videos,
interviews and concert clips; Estrella Vision, with celebrity entertainment
news; Astrolandia, featuring daily horoscopes; and Chistomania, a comedy
channel.

"The Latin and Hispanic mobile markets are hot for
video on their phones," said Frank Barbieri, the president of Viva!
Vision. "We believe we have the content our subscribers demand and our
carrier partners want to deliver. We want to be available to every video
handset with every carrier in the Americas, and the launch of five new
channels, including World Cup coverage from partners like ESPN, is a tremendous
boost toward achieving that goal."

Viva! Vision has grown to seven channels since January and
is distributed through 12 mobile carriers in North and South America.
"Over 70 million people today can access Viva! Vision," said Curtis
Hutten, the co-chairman of Viva! Vision and chairman of Equal Elements, Viva!
Vision's largest investor. "We expect more than triple that number in the
coming year."