{"id":9974,"date":"2020-06-03T09:58:17","date_gmt":"2020-06-03T13:58:17","guid":{"rendered":"https:\/\/dev2.worldscreen.com\/tvusa\/disney-now-25-percent-u-s-broadband-homes\/"},"modified":"2020-06-04T09:17:20","modified_gmt":"2020-06-04T13:17:20","slug":"disney-is-now-in-25-percent-of-u-s-broadband-homes","status":"publish","type":"post","link":"https:\/\/worldscreen.com\/tvusa\/disney-is-now-in-25-percent-of-u-s-broadband-homes\/","title":{"rendered":"Disney+ is Now in 25 Percent of U.S. Broadband Homes"},"content":{"rendered":"<p>Just six months since its launch, Disney+ has made it into the top five SVOD services in the U.S. with take-up in 25 percent of U.S. broadband homes, according to Parks Associates.<\/p>\n<p>Disney sits behind Netflix, Amazon Prime and Hulu, with another new entrant, Apple TV+, rounding out the top five with adoption in 10 percent of broadband homes.<\/p>\n<p>The Parks Associates survey also found that nearly three in ten broadband households said their use of online video services has increased because of the COVID-19 outbreak.<\/p>\n<p>There is a significant overlap in Disney+ and Netflix subs\u201481 percent of Disney+ subs have a Netflix membership, as do 72 percent of Apple TV+ subscribers.<\/p>\n<p>In addition, almost half of Disney+ subscribers canceled another OTT service over the last 12 months, as did roughly two-thirds of Apple TV+ subscribers.<\/p>\n<p>\u201cDisney took a broad-based content approach to its Disney+ service, including its Pixar, Star Wars, Marvel, Nat Geo, and 20th Century Fox properties to make it broadly appealing, far beyond its traditional audience of families with young children,\u201d said Steve Nason, research director at Parks Associates. \u201cVery few Disney+ subscribers subscribe only to this service, so households are not picking up Disney in place of another service but adding to their home\u2019s other OTT services. We will see, as household budgets tighten up, if Disney+ has done enough to become an \u2018essential service\u2019 for its subscribers.\u201d<\/p>\n<p>Disney+ also benefited from offering a bundle with Hulu and ESPN+ and a Verizon partnership in which unlimited mobile subscribers and new internet subscribers received a free year of the service.<\/p>\n<p>Nason added, \u201cApple TV+ promoted a small stable of original programming and is now looking to supplement that with more third-party content. Apple TV+\u2019s growth is due largely to a free year of service for those who recently purchased an Apple device, which brings the firm\u2019s brand loyalists into the service. Apple TV+ does have a higher percentage of exclusive non-Netflix subscribers, plus a higher number of households that recently canceled another OTT service, so it appears Apple does have a core group of dedicated subscribers. Apple\u2019s challenge is to expand beyond that group.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Just six months since its launch, Disney+ has made it into the top five SVOD services in the U.S. with take-up in 25 percent of U.S. broadband homes, according to Parks Associates.<\/p>\n","protected":false},"author":290,"featured_media":9975,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[75,69],"tags":[2421,2116,445,2092],"class_list":["post-9974","post","type-post","status-publish","format-standard","has-post-thumbnail","","category-analysis","category-top-stories","tag-apple-tv","tag-disney","tag-parks-associates","tag-svod"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Disney+ is Now in 25 Percent of U.S. Broadband Homes - TVUSA<\/title>\n<meta name=\"description\" content=\"Just six months since its launch, Disney+ has made it into the top five SVOD services in the U.S. with take-up in 25 percent of U.S. broadband homes, according to Parks Associates.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/worldscreen.com\/tvusa\/disney-is-now-in-25-percent-of-u-s-broadband-homes\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Disney+ is Now in 25 Percent of U.S. Broadband Homes - 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