{"id":9960,"date":"2020-05-27T10:08:37","date_gmt":"2020-05-27T14:08:37","guid":{"rendered":"https:\/\/dev2.worldscreen.com\/tvusa\/53-percent-u-s-adults-watching-tv-amid-pandemic\/"},"modified":"2020-05-28T09:06:54","modified_gmt":"2020-05-28T13:06:54","slug":"53-percent-of-u-s-adults-are-watching-more-tv-amid-pandemic","status":"publish","type":"post","link":"https:\/\/worldscreen.com\/tvusa\/53-percent-of-u-s-adults-are-watching-more-tv-amid-pandemic\/","title":{"rendered":"53 Percent of U.S. Adults are Watching More TV Amid Pandemic"},"content":{"rendered":"<p>More than 50 percent of adults in U.S. homes say they are watching more TV during the COVID-19 pandemic, according to a new survey by\u00a0Leichtman Research Group.<\/p>\n<p>Per the study,\u00a053 percent of adults aged 18 and above agreed (8-10 on a 1-10 scale) that they now spend more time watching TV per day, while 16 percent disagreed. The data was fairly consistent across different age, income and gender segments and SVOD and non-SVOD homes. There was a difference when it came to pay-TV subs\u201456 percent are watching more TV, compared\u00a0to 45 percent of non-subscribers. The survey also found that 62 percent of pay-TV premium subscribers, 62 percent of pay-TV DVR subs and 59 percent of pay-TV on-demand users are now spending more time watching TV per day. Connected TV users are also watching more TV.<\/p>\n<p>\u201cReported increases in TV viewing since the coronavirus pandemic began are consistent across demographic categories, while perceived increases in connected TV usage are more prevalent in higher-income households and among younger adults,\u201d said Bruce Leichtman, president and principal analyst for Leichtman Research Group. \u201cUsage growth has played a role in boosting consumers\u2019 positive perceptions of their streaming video, pay-TV and broadband services.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"<p>More than 50 percent of adults in U.S. homes say they are watching more TV during the COVID-19 pandemic, according to a new survey by\u00a0Leichtman Research Group.<\/p>\n","protected":false},"author":290,"featured_media":9961,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[75,69],"tags":[2400,285],"class_list":["post-9960","post","type-post","status-publish","format-standard","has-post-thumbnail","","category-analysis","category-top-stories","tag-covid-19","tag-leichtman-research-group"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.7 - 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