{"id":9890,"date":"2020-04-13T11:29:27","date_gmt":"2020-04-13T15:29:27","guid":{"rendered":"https:\/\/dev2.worldscreen.com\/tvusa\/comscore-30-percent-increase-vod-transactions-last-month\/"},"modified":"2020-04-14T09:23:09","modified_gmt":"2020-04-14T13:23:09","slug":"comscore-30-percent-increase-in-vod-transactions-last-month","status":"publish","type":"post","link":"https:\/\/worldscreen.com\/tvusa\/comscore-30-percent-increase-in-vod-transactions-last-month\/","title":{"rendered":"Comscore: 30 Percent Increase in VOD Transactions Last Month"},"content":{"rendered":"<p>According to new insights from Comscore, the U.S. saw a nearly 30 percent year-on-year increase in VOD transactions in March, with the average subscribing household accessing, purchasing or renting 16 titles over the course of the month.<\/p>\n<p>The data measured all set-top box-based VOD, including free on-demand, SVOD, transactional on-demand and electronic sell-through. SVOD had the highest growth, with a 53 percent increase in average transactions per subscribing household in a year-on-year comparison. Free on-demand (FOD) was next with a 21 percent increase for the same time period.<\/p>\n<p>Examining the key genres within set-top VOD, the largest increase for transactions year-on-year are in &#8220;Fitness&#8221; (up 147 percent), &#8220;Life and Home&#8221; (64 percent) and &#8220;Premium&#8221; (54 percent). Meanwhile, &#8220;Music&#8221; is down 10 percent for the same time period comparison.<\/p>\n<p>The rise comes as millions of Americans are looking for entertainment while complying with pandemic shelter-in-place measures. &#8220;Further boosting the March 2020 VOD viewing surge is that in reaction to this unprecedented situation, studios shifted some of their big-screen content to on-demand platforms,&#8221; Comscore said.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>According to new insights from Comscore, the U.S. saw a nearly 30 percent year-on-year increase in VOD transactions in March, with the average subscribing household accessing, purchasing or renting 16 titles over the course of the month.<\/p>\n","protected":false},"author":350,"featured_media":9891,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[75,69],"tags":[1287],"class_list":["post-9890","post","type-post","status-publish","format-standard","has-post-thumbnail","","category-analysis","category-top-stories","tag-comscore"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.7 - 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