{"id":9222,"date":"2019-01-14T10:20:15","date_gmt":"2019-01-14T15:20:15","guid":{"rendered":"https:\/\/dev2.worldscreen.com\/tvusa\/cbs-corporation-nielsen-reach-deal\/"},"modified":"2019-01-14T11:07:23","modified_gmt":"2019-01-14T16:07:23","slug":"cbs-corporation-nielsen-reach-deal","status":"publish","type":"post","link":"https:\/\/worldscreen.com\/tvusa\/cbs-corporation-nielsen-reach-deal\/","title":{"rendered":"CBS Corporation, Nielsen Reach Deal"},"content":{"rendered":"<p>After protracted negotiations, CBS Corporation and Nielsen have reached a new agreement for audience measurement.<\/p>\n<p>The renewal covers measurement across national, digital and local. CBS Television Network, CBS Television Distribution, Showtime Networks, Smithsonian, Pop, CBS Sports Network and CBS\u2019 27 owned-and-operated local television stations will continue to use Nielsen\u2019s Total Audience measurement services. Financial terms were not disclosed.<\/p>\n<p>\u201cCBS is a longstanding leader in world-class video content,&#8221; commented David Kenny, CEO of Nielsen. &#8220;We are thrilled to continue our long partnership with them as we innovate for the future.\u201d<\/p>\n<p>\u201cWe are very pleased with this new agreement we were able to achieve with Nielsen,\u201d said Joe Ianniello, president and acting CEO of CBS Corporation. \u201cIt meets our strategic goals and will allow us to benefit from important advances in measurement as they are rolled out. CBS programming is perennially the most-watched content rated by Nielsen, and there is significant upside ahead as next-generation advertising continues to flourish.\u201d<\/p>\n<p>The previous agreement between the two companies ended at the end of last year.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>After protracted negotiations, CBS Corporation and Nielsen have reached a new agreement for audience measurement.<\/p>\n","protected":false},"author":290,"featured_media":9223,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[69],"tags":[240,91],"class_list":["post-9222","post","type-post","status-publish","format-standard","has-post-thumbnail","","category-top-stories","tag-cbs-corporation","tag-nielsen"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>CBS Corporation, Nielsen Reach Deal - TVUSA<\/title>\n<meta name=\"description\" content=\"After protracted negotiations, CBS Corporation and Nielsen have reached a new agreement for audience measurement.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/worldscreen.com\/tvusa\/cbs-corporation-nielsen-reach-deal\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"CBS Corporation, Nielsen Reach Deal - TVUSA\" \/>\n<meta property=\"og:description\" content=\"After protracted negotiations, CBS Corporation and Nielsen have reached a new agreement for audience measurement.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/worldscreen.com\/tvusa\/cbs-corporation-nielsen-reach-deal\/\" \/>\n<meta property=\"og:site_name\" content=\"TVUSA\" \/>\n<meta property=\"article:published_time\" content=\"2019-01-14T15:20:15+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2019-01-14T16:07:23+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/worldscreen.com\/tvusa\/wp-content\/uploads\/sites\/18\/2017\/07\/CBS-Nielsen.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"400\" \/>\n\t<meta property=\"og:image:height\" content=\"200\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Mansha Daswani\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Mansha Daswani\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/worldscreen.com\/tvusa\/cbs-corporation-nielsen-reach-deal\/\",\"url\":\"https:\/\/worldscreen.com\/tvusa\/cbs-corporation-nielsen-reach-deal\/\",\"name\":\"CBS Corporation, Nielsen Reach Deal - TVUSA\",\"isPartOf\":{\"@id\":\"https:\/\/worldscreen.com\/tvusa\/#website\"},\"datePublished\":\"2019-01-14T15:20:15+00:00\",\"dateModified\":\"2019-01-14T16:07:23+00:00\",\"author\":{\"@id\":\"https:\/\/worldscreen.com\/tvusa\/#\/schema\/person\/83da304c8bad8bfdb3edd7eb47cfe5ad\"},\"description\":\"After protracted negotiations, CBS Corporation and Nielsen have reached a new agreement for audience measurement.\",\"breadcrumb\":{\"@id\":\"https:\/\/worldscreen.com\/tvusa\/cbs-corporation-nielsen-reach-deal\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/worldscreen.com\/tvusa\/cbs-corporation-nielsen-reach-deal\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/worldscreen.com\/tvusa\/cbs-corporation-nielsen-reach-deal\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/worldscreen.com\/tvusa\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"CBS Corporation, Nielsen Reach Deal\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/worldscreen.com\/tvusa\/#website\",\"url\":\"https:\/\/worldscreen.com\/tvusa\/\",\"name\":\"TVUSA\",\"description\":\"\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/worldscreen.com\/tvusa\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/worldscreen.com\/tvusa\/#\/schema\/person\/83da304c8bad8bfdb3edd7eb47cfe5ad\",\"name\":\"Mansha Daswani\",\"description\":\"Mansha Daswani is the editor-in-chief and associate publisher of World Screen. 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