{"id":9108,"date":"2018-11-12T10:30:25","date_gmt":"2018-11-12T15:30:25","guid":{"rendered":"http:\/\/worldscreen.com\/tvusa\/mtv-acquires-snowglobe-music-festival\/"},"modified":"2018-11-12T10:49:18","modified_gmt":"2018-11-12T15:49:18","slug":"mtv-acquires-snowglobe-music-festival","status":"publish","type":"post","link":"https:\/\/worldscreen.com\/tvusa\/mtv-acquires-snowglobe-music-festival\/","title":{"rendered":"MTV Acquires SnowGlobe Music Festival"},"content":{"rendered":"<p>MTV has expanded its global live events business in the U.S. with its recent acquisition of the SnowGlobe Music Festival.<\/p>\n<p>The SnowGlobe Music Festival is a three-day New Year\u2019s Eve event held December 29 to 31 in South Lake Tahoe, California. It hosts more than 20,000 revelers each day of the festival, which includes live-action sports and interactive art exhibitions in addition to a mix of musical performances. The 2018 SnowGlobe Music Festival lineup features headliners Above &amp; Beyond, Diplo, Eric Prydz, Rezz and RL Grime.<\/p>\n<p>MTV plans to collaborate with the SnowGlobe team to expand the music festival to additional dates and locations worldwide. SnowGlobe will also play a role in MTV\u2019s reinvention of its New Year\u2019s Eve coverage from its Times Square studio.<\/p>\n<p>\u201cWith SnowGlobe, MTV is taking the natural next step in its resurgence by expanding deeper into live events, as we continue to reach our fans and capitalize on our strong brand in new ways,\u201d said Chris McCarthy, the president of MTV, VH1, CMT and Logo. \u201cIn a festival space where many events have become indistinguishable, SnowGlobe stands out with a unique mix of music, sports, and art that makes it a favorite among artists and its growing audience.\u201d<\/p>\n<p>Chad Donnelly, the CEO of SnowGlobe, added: \u201cWith SnowGlobe, we\u2019ve always endeavored to create an event experience that sets itself apart from the typical music festival model. We are incredibly excited to be joining the MTV family, whose legacy of developing boundary-breaking programming and events perfectly aligns with our long-standing ambition of creative innovation.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"<p>MTV has expanded its global live events business in the U.S. with its recent acquisition of the SnowGlobe Music Festival.<\/p>\n","protected":false},"author":1033,"featured_media":9110,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[69],"tags":[452,1967],"class_list":["post-9108","post","type-post","status-publish","format-standard","has-post-thumbnail","","category-top-stories","tag-mtv","tag-snowglobe"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>MTV Acquires SnowGlobe Music Festival - TVUSA<\/title>\n<meta name=\"description\" content=\"MTV has expanded its global live events business in the U.S. with its recent acquisition of the SnowGlobe Music Festival.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/worldscreen.com\/tvusa\/mtv-acquires-snowglobe-music-festival\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"MTV Acquires SnowGlobe Music Festival - TVUSA\" \/>\n<meta property=\"og:description\" content=\"MTV has expanded its global live events business in the U.S. with its recent acquisition of the SnowGlobe Music Festival.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/worldscreen.com\/tvusa\/mtv-acquires-snowglobe-music-festival\/\" \/>\n<meta property=\"og:site_name\" content=\"TVUSA\" \/>\n<meta property=\"article:published_time\" content=\"2018-11-12T15:30:25+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2018-11-12T15:49:18+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/worldscreen.com\/tvusa\/wp-content\/uploads\/sites\/18\/2018\/11\/mtv-snowglobe-1118.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"600\" \/>\n\t<meta property=\"og:image:height\" content=\"400\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Chelsea Regan\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Chelsea Regan\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/worldscreen.com\/tvusa\/mtv-acquires-snowglobe-music-festival\/\",\"url\":\"https:\/\/worldscreen.com\/tvusa\/mtv-acquires-snowglobe-music-festival\/\",\"name\":\"MTV Acquires SnowGlobe Music Festival - TVUSA\",\"isPartOf\":{\"@id\":\"https:\/\/worldscreen.com\/tvusa\/#website\"},\"datePublished\":\"2018-11-12T15:30:25+00:00\",\"dateModified\":\"2018-11-12T15:49:18+00:00\",\"author\":{\"@id\":\"https:\/\/worldscreen.com\/tvusa\/#\/schema\/person\/2a2c6d8fb3c7c8b4220b8877ecffb79a\"},\"description\":\"MTV has expanded its global live events business in the U.S. with its recent acquisition of the SnowGlobe Music Festival.\",\"breadcrumb\":{\"@id\":\"https:\/\/worldscreen.com\/tvusa\/mtv-acquires-snowglobe-music-festival\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/worldscreen.com\/tvusa\/mtv-acquires-snowglobe-music-festival\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/worldscreen.com\/tvusa\/mtv-acquires-snowglobe-music-festival\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/worldscreen.com\/tvusa\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"MTV Acquires SnowGlobe Music Festival\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/worldscreen.com\/tvusa\/#website\",\"url\":\"https:\/\/worldscreen.com\/tvusa\/\",\"name\":\"TVUSA\",\"description\":\"\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/worldscreen.com\/tvusa\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/worldscreen.com\/tvusa\/#\/schema\/person\/2a2c6d8fb3c7c8b4220b8877ecffb79a\",\"name\":\"Chelsea Regan\",\"description\":\"Chelsea Regan is the managing editor of World Screen. 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