Banijay Group\u2019s Bunim\/Murray Productions (BMP) and Yellow Bird Sweden have launched Yellow Bird U.S., led by Marianne Gray.<\/p>\n
Yellow Bird Sweden is behind such global hits as Occupied<\/em>, Asa Larsson\u2019s Rebecka Martinsson<\/em> and Stieg Larsson\u2019s Millennium<\/em> trilogy. The new U.S. business will be developing and producing original, English-language scripted content for both American and international audiences.\u00a0Gray has already optioned the best-selling novel The 7 Keys<\/em> from Swedish author \u00c5sa Schwartz and, most recently, I Found You<\/em> from Lisa Jewell.<\/p>\n Gray will also look to exploit Banijay Group\u2019s existing formats.<\/p>\n Marco Bassetti, CEO, Banijay Group, commented: \u201cYellow Bird U.S. is the result of two of the Group\u2019s leading brands coming together in one of the world\u2019s biggest markets. The original Swedish label has long built a strong reputation for high-quality, award-winning drama, and we look forward to seeing this success replicated via the partnership with fellow market leader BMP.\u201d<\/p>\n BMP’s chairman and CEO, Gil Goldschein, commented: \u201cJacob Houlind and I have wanted to collaborate for some time following a long-standing working relationship within the wider group. In light of BMP\u2019s own scripted aspirations, the current appetite for global, quality dramas, and Yellowbird\u2019s stellar reputation, we both felt that a partnership in the U.S. would be key to taking the brand to the next level worldwide.\u201d<\/p>\n Gray said: \u201cThe partnership with Bunim\/Murray provides the perfect opportunity to transport Yellow Bird into the U.S. and I look forward to bringing a Scandi edge to the American scripted market. While the setup is in its early stages, we already have two of our formats in the works and a couple of new book titles we are looking to introduce to the market.\u201d<\/p>\n Jacob Houlind of Banijay Nordics commented: \u201cFollowing the Banijay Zodiak merger, Johannes and I decided that we should find more ways to tap into the growing global market for quality drama. Soon it became clear we could exploit our IP, creative talent and production know-how even better, by building a presence in the U.S. With a truly gifted award-winning producer such as Marianne, who has also worked in the U.S. scripted business before, and knows the Yellow Bird DNA inside-out, as well as with BMP and Gil Goldschein, whom I have enjoyed working with and admired within the wider Banijay group for many years, we have the perfect combination to take the brand into a new and exciting era.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":" Banijay Group\u2019s Bunim\/Murray Productions (BMP) and Yellow Bird Sweden have launched Yellow Bird U.S., led by Marianne Gray.<\/p>\n","protected":false},"author":350,"featured_media":9031,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[69],"tags":[1930,1931,1932,1933],"class_list":["post-9030","post","type-post","status-publish","format-standard","has-post-thumbnail","","category-top-stories","tag-banijay-group","tag-bunimmurray-productions","tag-yellow-bird-sweden","tag-yellow-bird-u-s"],"yoast_head":"\n