{"id":8978,"date":"2018-09-12T09:19:06","date_gmt":"2018-09-12T13:19:06","guid":{"rendered":"http:\/\/worldscreen.com\/tvusa\/endemol-shine-north-america-pacts-essence\/"},"modified":"2018-09-12T10:30:44","modified_gmt":"2018-09-12T14:30:44","slug":"endemol-shine-north-america-pacts-with-essence","status":"publish","type":"post","link":"https:\/\/worldscreen.com\/tvusa\/endemol-shine-north-america-pacts-with-essence\/","title":{"rendered":"Endemol Shine North America Pacts with Essence"},"content":{"rendered":"

Endemol Shine North America and Essence Communications are developing a daytime program based on the women\u2019s brand.<\/p>\n

The two companies are exploring opportunities in national syndication for a potential daily series, which will focus on topics aimed at a diverse female audience ranging from beauty and style, family, careers, entrepreneurship and community empowerment. The program is being developed with Raymond Garcia and Major TV.<\/p>\n

\u201cWhen I first heard about the potential to partner with Essence, I knew immediately it would be the perfect fit for daytime,\u201d said Michael Weinberg, executive VP of syndication at Endemol Shine North America. \u201cFor nearly 50 years, African American women have turned to Essence for advice, representation and inspiration. Today, this beloved brand is more vibrant, more relevant and more necessary than ever. Expanding Essence into daytime television is a tremendous opportunity.”<\/p>\n

\u201cJoining forces with Endemol Shine to develop a daytime television program is an incredibly exciting prospect for Essence, as we eagerly focus on growing our original content offerings across platforms,\u201d added Michelle Ebanks, president of Essence Communications. \u201cEssence engages an extraordinarily passionate, multi-generational audience of women, who are uniquely acknowledged and celebrated through our storytelling. Creating a new daytime show that informs and inspires underscores our mission to serve Black women deeply.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"

Endemol Shine North America and Essence Communications are developing a daytime program based on the women\u2019s brand.<\/p>\n","protected":false},"author":350,"featured_media":8979,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[69],"tags":[365,1912],"class_list":["post-8978","post","type-post","status-publish","format-standard","has-post-thumbnail","","category-top-stories","tag-endemol-shine-north-america","tag-essence-communications"],"yoast_head":"\nEndemol Shine North America Pacts with Essence - TVUSA<\/title>\n<meta name=\"description\" content=\"Endemol Shine North America and Essence Communications are developing a daytime program based on the women\u2019s brand.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/worldscreen.com\/tvusa\/endemol-shine-north-america-pacts-with-essence\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Endemol Shine North America Pacts with Essence - 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