{"id":8892,"date":"2018-07-31T11:55:24","date_gmt":"2018-07-31T15:55:24","guid":{"rendered":"http:\/\/worldscreen.com\/tvusa\/nbc-sports-group-inks-digital-deals-snapchat-pga-tour\/"},"modified":"2018-07-31T11:55:24","modified_gmt":"2018-07-31T15:55:24","slug":"nbc-sports-group-inks-digital-deals-with-snapchat-pga-tour","status":"publish","type":"post","link":"https:\/\/worldscreen.com\/tvusa\/nbc-sports-group-inks-digital-deals-with-snapchat-pga-tour\/","title":{"rendered":"NBC Sports Group Inks Digital Deals with Snapchat, PGA Tour"},"content":{"rendered":"<p>NBC Sports Group has secured agreements with the PGA Tour and Snapchat for digital coverage of golf and soccer, respectively.<\/p>\n<p>Starting in 2019,<strong>\u00a0<\/strong>NBC Sports Gold, NBC Sports Digital\u2019s direct-to-consumer live-streaming product, will be the U.S. home of PGA Tour Live, the PGA Tour\u2019s OTT subscription video service.\u00a0The\u00a0partnership includes rights to all of PGA Tour Live\u2019s Thursday and Friday morning coverage from 28 events, starting with the CareerBuilder Challenge in January, featuring The Players in March and running through the FedExCup Playoffs in August. In 2019, PGA Tour Live plans to stream more than 360 hours of exclusive subscription coverage, as well as hundreds of hours of free Featured Holes coverage, complementing televised coverage from 28 PGA Tour events next year. PGA Tour Entertainment will continue to produce the live coverage.<\/p>\n<p>\u201cSince we launched PGA Tour Live in late 2015, the fan feedback has been tremendous,\u201d said Rick Anderson, the chief\u00a0media officer of the PGA Tour. \u201cIn 2018, virtually every key metric is up triple digits versus last year and the coverage gets better and better every week. Moving PGA Tour Live over to NBC Sports Gold represents the next evolution of our product. Not only will Golf Channel and NBC Sports be promoting PGA Tour Live to its massive\u00a0audience of millions of television and\u00a0digital viewers, but also, PGA Tour Live will now be available on several new connected TV devices due to NBC Sports\u2019 expanded platform distribution. In 2019, our live coverage will be significantly better, and more accessible, for subscribers of PGA Tour Live.\u201d<\/p>\n<p>\u201cWe\u2019ve worked together with the PGA Tour on many projects across many platforms and we\u2019re looking forward to taking the\u00a0next step with PGA Tour Live on NBC Sports Gold,\u201d\u00a0said Mike McCarley, the president of golf at NBC Sports.\u00a0\u201cBuilding upon years of partnership, NBC Sports Group and the PGA Tour are raising the profile of PGA Tour Live as a complement to the\u00a0hundreds of\u00a0live hours of PGA Tour tournament coverage across Golf Channel and NBC Sports. As we help build PGA Tour Live, we\u2019re fortunate to be able to apply lessons learned from years of digital innovation in covering\u00a0some of the biggest events in sports via NBC Sports\u2019 best-in-class streaming capabilities.\u201d<\/p>\n<p>Additionally, NBC Sports Group partnered with Snapchat on\u00a0<em>Premier League: Extra Time,<\/em>\u00a0a new Premier League-focused weekly original Snapchat show. It will debut exclusively on Snapchat\u2019s Discover page at the start of the 2018-19 Premier League season. Each Monday throughout the season, <em>Premier League: Extra Time<\/em> will bring Snapchatters in the U.S. a recap of the weekend\u2019s top action and standout storylines. It will also spotlight the super fans of the league. A preview of the show will air on Snapchat on Thursday, August 9, with the first episode airing on Monday, August 13, and continuing each Monday throughout the season.<\/p>\n<p>Hosted by\u00a0Francis Maxwell, former TYT Sports soccer analyst, the series will guide Snapchatters through a celebration of all things Premier League each week. This includes epic highlights, wild fans and everything in between.<\/p>\n<p>\u201cPremier League fans are among the most passionate and digitally sophisticated out there, and we strive to bring the best content on every platform,\u201d said\u00a0Troy Ewanchyna, the VP of digital and\u00a0NBCSports.com. \u201cWe\u2019re thrilled to further our commitment by bringing this fun, energized concept to life with exceptional partners in Snap and the Premier League.\u201d<\/p>\n<p>&#8220;We know that Snapchatters love soccer\u2014over 80 million unique viewers watched World Cup content on Snapchat,&#8221; said\u00a0Sean Mills, Snap\u2019s head of original content. &#8220;We&#8217;re thrilled to be teaming up again with NBC Sports to deliver the Premier League&#8217;s must-see moments to our community this season.&#8221;<\/p>\n<p>Produced by NBCUniversal\u2019s Digital Lab,\u00a0<em>Premier League: Extra Time<\/em>\u00a0builds on two original shows Snapchat and NBC Sports Group partnered on during the XXIII Olympic Winter Games from PyeongChang, South Korea\u2014<em>Pipe Dreams<\/em>, a four-part series profiling three Olympic snowboarding hopefuls, and\u00a0<em>Chasing Gold<\/em>, a 17-episode series about the journeys of Team USA athletes as they competed for gold.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>NBC Sports Group has secured agreements with the PGA Tour and Snapchat for digital coverage of golf and soccer, respectively.<\/p>\n","protected":false},"author":477,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[69],"tags":[1874,666,206,1817,1875,1149,507],"class_list":["post-8892","post","type-post","status-publish","format-standard","","category-top-stories","tag-nbc-sports-gold","tag-nbc-sports-group","tag-nbcuniversal","tag-pga-tour","tag-pga-tour-live","tag-premier-league","tag-snapchat"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.7 - 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