{"id":8866,"date":"2018-07-24T11:33:16","date_gmt":"2018-07-24T15:33:16","guid":{"rendered":"http:\/\/worldscreen.com\/tvusa\/cord-cutting-accelerating-faster-expected-u-s\/"},"modified":"2018-07-25T09:45:27","modified_gmt":"2018-07-25T13:45:27","slug":"cord-cutting-accelerating-faster-than-expected-in-the-u-s","status":"publish","type":"post","link":"https:\/\/worldscreen.com\/tvusa\/cord-cutting-accelerating-faster-than-expected-in-the-u-s\/","title":{"rendered":"Cord-Cutting Accelerating Faster Than Expected in the U.S."},"content":{"rendered":"<p>According to eMarketer\u2019s latest U.S. pay TV\/OTT forecast, the number of cord-cutters is expected to climb 32.8 percent this year to 33 million.<\/p>\n<p>This figure is higher than the 22 percent growth rate (27.1 million) projected in July 2017.<\/p>\n<p>Overall, 186.7 million U.S. adults will watch pay TV in 2018, down 3.8 percent over last year. That is slightly higher than the 3.4 percent dip in 2017. Satellite providers are expected to have the biggest decline, followed by telcos.<\/p>\n<p>eMarketer has increased its future viewership estimates for YouTube, Netflix, Amazon and Hulu, as growth is being fueled by more original programming and demand for multiple services.<\/p>\n<p>\u201cMost of the major traditional TV providers [Charter, Comcast, Dish, etc.] now have some way to integrate with Netflix,\u201d said eMarketer&#8217;s senior forecasting analyst, Christopher Bendtsen. \u201cThese partnerships are still in the early stages, so we don\u2019t foresee them having a significant impact reducing churn this year. With more pay TV and OTT partnerships expected in the future, combined with other strategies, providers could eventually slow\u2014but not stop\u2014the losses.\u201d<\/p>\n<p>\u201cThe main factor fueling growth of on-demand streaming platforms is their original content,\u201d added eMarketer&#8217;s principal analyst, Paul Verna. \u201cConsumers increasingly choose services on the strength of the programming they offer, and the platforms are stepping up with billions in spending on premium shows. Another factor driving the acceleration of cord-cutting is the availability of compelling and affordable live TV packages that are delivered via the internet without the need for installation fees or hardware.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"<p>According to eMarketer\u2019s latest U.S. pay TV\/OTT forecast, the number of cord-cutters is expected to climb 32.8 percent this year to 33 million.<\/p>\n","protected":false},"author":350,"featured_media":8867,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[75,69],"tags":[1857],"class_list":["post-8866","post","type-post","status-publish","format-standard","has-post-thumbnail","","category-analysis","category-top-stories","tag-emarketers"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Cord-Cutting Accelerating Faster Than Expected in the U.S. - TVUSA<\/title>\n<meta name=\"description\" content=\"According to eMarketer\u2019s latest U.S. pay TV\/OTT forecast, the number of cord-cutters is expected to climb 32.8 percent this year to 33 million.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/worldscreen.com\/tvusa\/cord-cutting-accelerating-faster-than-expected-in-the-u-s\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Cord-Cutting Accelerating Faster Than Expected in the U.S. - 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