{"id":8791,"date":"2018-06-12T11:02:23","date_gmt":"2018-06-12T15:02:23","guid":{"rendered":"http:\/\/worldscreen.com\/tvusa\/cbs-corp-establishes-experiential-events-division\/"},"modified":"2018-06-12T11:26:27","modified_gmt":"2018-06-12T15:26:27","slug":"cbs-corp-establishes-experiential-events-division","status":"publish","type":"post","link":"https:\/\/worldscreen.com\/tvusa\/cbs-corp-establishes-experiential-events-division\/","title":{"rendered":"CBS Corp. Establishes Experiential Events Division"},"content":{"rendered":"

CBS Corporation has formed CBS Experiences (CBSX), a new experiential events division focused on expanding the reach of CBS programming and properties through live and interactive encounters.<\/p>\n

Rich Lobel will serve as executive VP and managing director for CBS Experiences. Vinnie Favale, senior VP of late night and talent development at CBS Television Studios, will partner with Lobel on the company\u2019s new business. Both report to Tony Ambrosio, senior executive VP, chief administrative officer of CBS Corporation, on all matters related to CBSX.<\/p>\n

CBSX will create a range of ticketed and sponsored events at venues and touring exhibitions to help deepen fan engagement. The events and exhibitions will also provide CBS with an opportunity to expand on its merchandising strategy.<\/p>\n

\u201cAs marketers continue to place an increasing importance on the value of experiences, the launch of CBSX is an ideal opportunity to leverage our company\u2019s many assets,\u201d said Ambrosio. \u201cBy extending and elevating CBS properties, we have the ability to unlock incremental value, while also enabling consumers and marketers to engage with their favorite entertainment, news and sports brands in a new immersive dimension.\u201d<\/p>\n

Ambrosio added, \u201cRich\u2019s extensive experiential background, coupled with Vinnie\u2019s creative vision and knowledge of CBS properties, talent and events, gives us a winning combination of talent to run and grow this exciting new business for CBS.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"

CBS Corporation has formed CBS Experiences (CBSX), a new experiential events division focused on expanding the reach of CBS programming and properties through live and interactive encounters.<\/p>\n","protected":false},"author":350,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[69],"tags":[240,1806],"class_list":["post-8791","post","type-post","status-publish","format-standard","","category-top-stories","tag-cbs-corporation","tag-cbs-experiences"],"yoast_head":"\nCBS Corp. Establishes Experiential Events Division - TVUSA<\/title>\n<meta name=\"description\" content=\"CBS Corporation has formed CBS Experiences (CBSX), a new experiential events division focused on expanding the reach of CBS programming and properties through live and interactive encounters.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/worldscreen.com\/tvusa\/cbs-corp-establishes-experiential-events-division\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"CBS Corp. Establishes Experiential Events Division - TVUSA\" \/>\n<meta property=\"og:description\" content=\"CBS Corporation has formed CBS Experiences (CBSX), a new experiential events division focused on expanding the reach of CBS programming and properties through live and interactive encounters.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/worldscreen.com\/tvusa\/cbs-corp-establishes-experiential-events-division\/\" \/>\n<meta property=\"og:site_name\" content=\"TVUSA\" \/>\n<meta property=\"article:published_time\" content=\"2018-06-12T15:02:23+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2018-06-12T15:26:27+00:00\" \/>\n<meta property=\"og:image\" content=\"http:\/\/worldscreen.com\/wp-content\/uploads\/2016\/05\/logo.jpg\" \/>\n<meta name=\"author\" content=\"Kristin Brzoznowski\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Kristin Brzoznowski\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/worldscreen.com\/tvusa\/cbs-corp-establishes-experiential-events-division\/\",\"url\":\"https:\/\/worldscreen.com\/tvusa\/cbs-corp-establishes-experiential-events-division\/\",\"name\":\"CBS Corp. Establishes Experiential Events Division - TVUSA\",\"isPartOf\":{\"@id\":\"https:\/\/worldscreen.com\/tvusa\/#website\"},\"datePublished\":\"2018-06-12T15:02:23+00:00\",\"dateModified\":\"2018-06-12T15:26:27+00:00\",\"author\":{\"@id\":\"https:\/\/worldscreen.com\/tvusa\/#\/schema\/person\/0026b5a5c019f9a498d0a452e6e9d4be\"},\"description\":\"CBS Corporation has formed CBS Experiences (CBSX), a new experiential events division focused on expanding the reach of CBS programming and properties through live and interactive encounters.\",\"breadcrumb\":{\"@id\":\"https:\/\/worldscreen.com\/tvusa\/cbs-corp-establishes-experiential-events-division\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/worldscreen.com\/tvusa\/cbs-corp-establishes-experiential-events-division\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/worldscreen.com\/tvusa\/cbs-corp-establishes-experiential-events-division\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/worldscreen.com\/tvusa\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"CBS Corp. Establishes Experiential Events Division\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/worldscreen.com\/tvusa\/#website\",\"url\":\"https:\/\/worldscreen.com\/tvusa\/\",\"name\":\"TVUSA\",\"description\":\"\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/worldscreen.com\/tvusa\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/worldscreen.com\/tvusa\/#\/schema\/person\/0026b5a5c019f9a498d0a452e6e9d4be\",\"name\":\"Kristin Brzoznowski\",\"url\":\"https:\/\/worldscreen.com\/tvusa\/author\/kbrzoznowskiworldscreen-com\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"CBS Corp. Establishes Experiential Events Division - TVUSA","description":"CBS Corporation has formed CBS Experiences (CBSX), a new experiential events division focused on expanding the reach of CBS programming and properties through live and interactive encounters.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/worldscreen.com\/tvusa\/cbs-corp-establishes-experiential-events-division\/","og_locale":"en_US","og_type":"article","og_title":"CBS Corp. Establishes Experiential Events Division - TVUSA","og_description":"CBS Corporation has formed CBS Experiences (CBSX), a new experiential events division focused on expanding the reach of CBS programming and properties through live and interactive encounters.","og_url":"https:\/\/worldscreen.com\/tvusa\/cbs-corp-establishes-experiential-events-division\/","og_site_name":"TVUSA","article_published_time":"2018-06-12T15:02:23+00:00","article_modified_time":"2018-06-12T15:26:27+00:00","og_image":[{"url":"http:\/\/worldscreen.com\/wp-content\/uploads\/2016\/05\/logo.jpg"}],"author":"Kristin Brzoznowski","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Kristin Brzoznowski","Est. reading time":"1 minute"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/worldscreen.com\/tvusa\/cbs-corp-establishes-experiential-events-division\/","url":"https:\/\/worldscreen.com\/tvusa\/cbs-corp-establishes-experiential-events-division\/","name":"CBS Corp. Establishes Experiential Events Division - TVUSA","isPartOf":{"@id":"https:\/\/worldscreen.com\/tvusa\/#website"},"datePublished":"2018-06-12T15:02:23+00:00","dateModified":"2018-06-12T15:26:27+00:00","author":{"@id":"https:\/\/worldscreen.com\/tvusa\/#\/schema\/person\/0026b5a5c019f9a498d0a452e6e9d4be"},"description":"CBS Corporation has formed CBS Experiences (CBSX), a new experiential events division focused on expanding the reach of CBS programming and properties through live and interactive encounters.","breadcrumb":{"@id":"https:\/\/worldscreen.com\/tvusa\/cbs-corp-establishes-experiential-events-division\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/worldscreen.com\/tvusa\/cbs-corp-establishes-experiential-events-division\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/worldscreen.com\/tvusa\/cbs-corp-establishes-experiential-events-division\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/worldscreen.com\/tvusa\/"},{"@type":"ListItem","position":2,"name":"CBS Corp. Establishes Experiential Events Division"}]},{"@type":"WebSite","@id":"https:\/\/worldscreen.com\/tvusa\/#website","url":"https:\/\/worldscreen.com\/tvusa\/","name":"TVUSA","description":"","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/worldscreen.com\/tvusa\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"en-US"},{"@type":"Person","@id":"https:\/\/worldscreen.com\/tvusa\/#\/schema\/person\/0026b5a5c019f9a498d0a452e6e9d4be","name":"Kristin Brzoznowski","url":"https:\/\/worldscreen.com\/tvusa\/author\/kbrzoznowskiworldscreen-com\/"}]}},"_links":{"self":[{"href":"https:\/\/worldscreen.com\/tvusa\/wp-json\/wp\/v2\/posts\/8791","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/worldscreen.com\/tvusa\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/worldscreen.com\/tvusa\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/worldscreen.com\/tvusa\/wp-json\/wp\/v2\/users\/350"}],"replies":[{"embeddable":true,"href":"https:\/\/worldscreen.com\/tvusa\/wp-json\/wp\/v2\/comments?post=8791"}],"version-history":[{"count":0,"href":"https:\/\/worldscreen.com\/tvusa\/wp-json\/wp\/v2\/posts\/8791\/revisions"}],"wp:attachment":[{"href":"https:\/\/worldscreen.com\/tvusa\/wp-json\/wp\/v2\/media?parent=8791"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/worldscreen.com\/tvusa\/wp-json\/wp\/v2\/categories?post=8791"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/worldscreen.com\/tvusa\/wp-json\/wp\/v2\/tags?post=8791"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}