{"id":8705,"date":"2018-05-01T09:55:18","date_gmt":"2018-05-01T13:55:18","guid":{"rendered":"http:\/\/worldscreen.com\/tvusa\/nbcu-google-pact-vr-content\/"},"modified":"2018-05-01T11:00:12","modified_gmt":"2018-05-01T15:00:12","slug":"nbcu-google-pact-for-vr-content","status":"publish","type":"post","link":"https:\/\/worldscreen.com\/tvusa\/nbcu-google-pact-for-vr-content\/","title":{"rendered":"NBCU & Google Pact for VR Content"},"content":{"rendered":"

NBCUniversal has partnered with Google to produce virtual reality content surrounding shows such as Saturday Night Live<\/em> and Vanderpump Rules<\/em>.<\/p>\n

NBCU and Google will collaborate on at least ten multi-episode VR productions that will bring fans closer to certain shows\u2014placing them inside the scene and allowing them to look around. The partnership leverages NBCUniversal\u2019s content and Google\u2019s technology.<\/p>\n

The experiences are being produced using Jump, Google\u2019s platform for VR video capture that combines high-quality VR cameras and automated stitching. Future select VR experiences will also be available in VR180, a new VR format providing 4K, three-dimensional video.<\/p>\n

The VR project slate already includes original content from NBC’s Saturday Night Live<\/em>, Bravo\u2019s Vanderpump Rules<\/em> and SYFY WIRE, with more NBCUniversal networks, channels and shows to follow in the coming months, including projects from E!, NBC, NBC News, NBC Sports, SYFY, Telemundo and USA Network.<\/p>\n

\u201cWe are constantly looking for opportunities to bring consumers new ways to experience content from across the NBCUniversal portfolio,\u201d said Ron Lamprecht, executive VP of NBCUniversal Digital Enterprises. \u201cThis partnership combines the creative expertise of NBCUniversal with Google\u2019s VR capabilities to create these engaging experiences. We look forward to working with Google and YouTube on more collaborations like this in the future.\u201d<\/p>\n

“NBCUniversal\u2019s networks and shows have a proven track record of high-quality storytelling that audiences can\u2019t get enough of. Bringing them to VR lets fans connect with that content in a whole new way,\u201d said Amit Singh, VP of business and operations for VR and AR at Google. \u201cNBCU’s teams were able to easily capture engaging VR content using the latest VR Jump cameras. And with YouTube, audiences can experience it on any device, bringing them closer to their favorite series.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"

NBCUniversal has partnered with Google to produce virtual reality content surrounding shows such as Saturday Night Live and Vanderpump Rules.<\/p>\n","protected":false},"author":350,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[69],"tags":[1012,206],"class_list":["post-8705","post","type-post","status-publish","format-standard","","category-top-stories","tag-google","tag-nbcuniversal"],"yoast_head":"\nNBCU & Google Pact for VR Content - TVUSA<\/title>\n<meta name=\"description\" content=\"NBCUniversal has partnered with Google to produce virtual reality content surrounding shows such as Saturday Night Live and Vanderpump Rules.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/worldscreen.com\/tvusa\/nbcu-google-pact-for-vr-content\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"NBCU & Google Pact for VR Content - 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