GRB Entertainment has added former Endemol Shine North America executive Vanessa McCullers and Jukin Media alum Chris Powers to its senior executive roster.<\/p>\n
Industry marketing veteran McCullers, formerly the director of brand partnerships at Endemol Shine North America, comes on board as the VP of brand partnerships. Powers joins GRB Entertainment as the VP of digital development. He previously served as the development executive and head of current programming at Jukin Media.<\/p>\n
In her new role, McCullers will lead GRB\u2019s brand partnerships division and target brands looking to reach a larger demographic through both linear and nonlinear organic integration. Powers will lead GRB\u2019s digital strategy. He will focus on original programming for digital platforms as well as new revenue streams, leveraging GRB\u2019s 4,000-hour library and international distribution arm.<\/p>\n
\u201cThese key roles aim to expand our scope of storytelling and embrace the industry\u2019s desire to connect consumers directly with authentic narratives across multiple platforms,\u201d said GRB\u2019s COO, Marielle Zuccarelli, to whom both McCullers and Powers will report.<\/p>\n","protected":false},"excerpt":{"rendered":"
GRB Entertainment has added former Endemol Shine North America executive Vanessa McCullers and Jukin Media alum Chris Powers to its senior executive roster.<\/p>\n","protected":false},"author":477,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[69],"tags":[966],"class_list":["post-8695","post","type-post","status-publish","format-standard","","category-top-stories","tag-grb-entertainment"],"yoast_head":"\n