{"id":8384,"date":"2017-12-13T11:34:36","date_gmt":"2017-12-13T16:34:36","guid":{"rendered":"http:\/\/worldscreen.com\/tvusa\/t-mobile-launch-tv-service-2018-acquires-layer3\/"},"modified":"2017-12-13T13:10:45","modified_gmt":"2017-12-13T18:10:45","slug":"t-mobile-to-launch-tv-service-in-2018-acquires-layer3","status":"publish","type":"post","link":"https:\/\/worldscreen.com\/tvusa\/t-mobile-to-launch-tv-service-in-2018-acquires-layer3\/","title":{"rendered":"T-Mobile to Launch TV Service in 2018, Acquires Layer3"},"content":{"rendered":"<p>T-Mobile is moving into the television business, announcing plans to launch a &#8220;disruptive&#8221; new TV service in 2018.<\/p>\n<p>T-Mobile US President and CEO John Legere unveiled the news as the next phase in the &#8220;Un-carrier&#8217;s&#8221; mobile video strategy. &#8220;People love their TV, but they hate their TV providers,&#8221; he said. &#8220;And worse, they have no real choice but to simply take it\u2014the crappy customer service, clunky technology and outrageous bills loaded with fees! That\u2019s where we come in. We\u2019re gonna fix the pain points and bring real choice to consumers across the country. It only makes sense for the Un-carrier to do to TV what we\u2019re doing to wireless: change it for good! Personally, I can\u2019t wait to start fighting for consumers here!&#8221;<\/p>\n<p>\u201cWe\u2019re in the midst of the Golden Age of TV, and yet people have never been more frustrated by the status quo created by Big Cable and Satellite TV,\u201d added Mike Sievert, the COO of T-Mobile. \u201cThat\u2019s because the world is changing\u2014with mobile video, streaming services, cord cutting, original content and more\u2014and yet, the old guard simply can\u2019t\u2014or won\u2019t\u2014evolve. It\u2019s time for a disruptor to shake things up and give people real choice like only the Un-carrier can.\u201d<\/p>\n<p>The company also signed a definitive agreement to acquire TV technology innovator Layer3 TV. It will be working with Layer3 TV\u2019s technology and talent to create T-Mobile\u2019s new TV service.<\/p>\n<p>\u201cNo market needs Un-carrier-ing more than pay TV, so we\u2019re completely stoked to join T-Mobile in disrupting the status quo!\u201d said Jeff Binder, CEO of Layer3 TV. \u201cTogether with T-Mobile, we\u2019re going to ditch everything you hate about cable and make everything you love about TV better.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"<p>T-Mobile is moving into the television business, announcing plans to launch a &#8220;disruptive&#8221; new TV service in 2018.<\/p>\n","protected":false},"author":350,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[69],"tags":[1561],"class_list":["post-8384","post","type-post","status-publish","format-standard","","category-top-stories","tag-t-mobile"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.7 - 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