{"id":8348,"date":"2017-11-30T11:28:19","date_gmt":"2017-11-30T16:28:19","guid":{"rendered":"http:\/\/worldscreen.com\/tvusa\/tdg-legacy-pay-tv-services-lose-26-percent-subs-2030\/"},"modified":"2017-12-01T09:49:16","modified_gmt":"2017-12-01T14:49:16","slug":"tdg-legacy-pay-tv-services-to-lose-26-percent-of-subs-by-2030","status":"publish","type":"post","link":"https:\/\/worldscreen.com\/tvusa\/tdg-legacy-pay-tv-services-to-lose-26-percent-of-subs-by-2030\/","title":{"rendered":"TDG: U.S. Legacy Pay-TV Services to Lose 26 Percent of Subs by 2030"},"content":{"rendered":"<p>The Diffusion Group (TDG) is predicting that the penetration of live multichannel pay-TV services will decline from 85 percent of U.S. households in 2017 to 79 percent in 2030, as virtual MVPDs disrupt the marketplace.<\/p>\n<p>TDG&#8217;s <em>The Rise of the Virtual Pay-TV Provider: Analysis &amp; Forecasts<\/em>\u00a0is forecasting that overall, 30 million U.S. households will live without an MVPD service of any kind, whether virtual or legacy, by 2030.<\/p>\n<p>During this time, legacy MVPDs are poised to experience considerable subscriber losses, due not only to long-term industry trends but also growing competition from virtual pay-TV providers. Consequently, legacy pay-TV penetration will fall from 81 percent of U.S. households in 2017 to 60 percent in 2030, a decline of 26 percent. At the same time, virtual pay-TV penetration will grow from around 4 percent of U.S. households to 14 percent\u2014up 350 percent but from a small base.<\/p>\n<p>\u201cTDG said early on that the future of TV was an app. Unfortunately, most incumbent MVPDs weren\u2019t taking notes,\u201d said Joel Espelien, TDG&#8217;s senior analyst. \u201cThe question is no longer if the future of TV is an app, but how quickly and economically incumbents can adapt to this truth and transition to an all-broadband app-based live multichannel system.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"<p>The Diffusion Group (TDG) is predicting that the penetration of live multichannel pay-TV services will decline from 85 percent of U.S. households in 2017 to 79 percent in 2030, as virtual MVPDs disrupt the marketplace.<\/p>\n","protected":false},"author":350,"featured_media":8349,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[75,69],"tags":[1550],"class_list":["post-8348","post","type-post","status-publish","format-standard","has-post-thumbnail","","category-analysis","category-top-stories","tag-the-diffusion-group"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>TDG: U.S. Legacy Pay-TV Services to Lose 26 Percent of Subs by 2030 - TVUSA<\/title>\n<meta name=\"description\" content=\"The Diffusion Group (TDG) is predicting that the penetration of live multichannel pay-TV services will decline from 85 percent of U.S. households in 2017 to 79 percent in 2030, as virtual MVPDs disrupt the marketplace.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/worldscreen.com\/tvusa\/tdg-legacy-pay-tv-services-to-lose-26-percent-of-subs-by-2030\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"TDG: U.S. Legacy Pay-TV Services to Lose 26 Percent of Subs by 2030 - TVUSA\" \/>\n<meta property=\"og:description\" content=\"The Diffusion Group (TDG) is predicting that the penetration of live multichannel pay-TV services will decline from 85 percent of U.S. households in 2017 to 79 percent in 2030, as virtual MVPDs disrupt the marketplace.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/worldscreen.com\/tvusa\/tdg-legacy-pay-tv-services-to-lose-26-percent-of-subs-by-2030\/\" \/>\n<meta property=\"og:site_name\" content=\"TVUSA\" \/>\n<meta property=\"article:published_time\" content=\"2017-11-30T16:28:19+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2017-12-01T14:49:16+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/worldscreen.com\/tvusa\/wp-content\/uploads\/sites\/18\/2017\/07\/The-Diffusion-Group-payTV-1117.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"497\" \/>\n\t<meta property=\"og:image:height\" content=\"265\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Kristin Brzoznowski\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Kristin Brzoznowski\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/worldscreen.com\/tvusa\/tdg-legacy-pay-tv-services-to-lose-26-percent-of-subs-by-2030\/\",\"url\":\"https:\/\/worldscreen.com\/tvusa\/tdg-legacy-pay-tv-services-to-lose-26-percent-of-subs-by-2030\/\",\"name\":\"TDG: U.S. Legacy Pay-TV Services to Lose 26 Percent of Subs by 2030 - TVUSA\",\"isPartOf\":{\"@id\":\"https:\/\/worldscreen.com\/tvusa\/#website\"},\"datePublished\":\"2017-11-30T16:28:19+00:00\",\"dateModified\":\"2017-12-01T14:49:16+00:00\",\"author\":{\"@id\":\"https:\/\/worldscreen.com\/tvusa\/#\/schema\/person\/0026b5a5c019f9a498d0a452e6e9d4be\"},\"description\":\"The Diffusion Group (TDG) is predicting that the penetration of live multichannel pay-TV services will decline from 85 percent of U.S. households in 2017 to 79 percent in 2030, as virtual MVPDs disrupt the marketplace.\",\"breadcrumb\":{\"@id\":\"https:\/\/worldscreen.com\/tvusa\/tdg-legacy-pay-tv-services-to-lose-26-percent-of-subs-by-2030\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/worldscreen.com\/tvusa\/tdg-legacy-pay-tv-services-to-lose-26-percent-of-subs-by-2030\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/worldscreen.com\/tvusa\/tdg-legacy-pay-tv-services-to-lose-26-percent-of-subs-by-2030\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/worldscreen.com\/tvusa\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"TDG: U.S. Legacy Pay-TV Services to Lose 26 Percent of Subs by 2030\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/worldscreen.com\/tvusa\/#website\",\"url\":\"https:\/\/worldscreen.com\/tvusa\/\",\"name\":\"TVUSA\",\"description\":\"\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/worldscreen.com\/tvusa\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/worldscreen.com\/tvusa\/#\/schema\/person\/0026b5a5c019f9a498d0a452e6e9d4be\",\"name\":\"Kristin Brzoznowski\",\"url\":\"https:\/\/worldscreen.com\/tvusa\/author\/kbrzoznowskiworldscreen-com\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"TDG: U.S. Legacy Pay-TV Services to Lose 26 Percent of Subs by 2030 - TVUSA","description":"The Diffusion Group (TDG) is predicting that the penetration of live multichannel pay-TV services will decline from 85 percent of U.S. households in 2017 to 79 percent in 2030, as virtual MVPDs disrupt the marketplace.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/worldscreen.com\/tvusa\/tdg-legacy-pay-tv-services-to-lose-26-percent-of-subs-by-2030\/","og_locale":"en_US","og_type":"article","og_title":"TDG: U.S. Legacy Pay-TV Services to Lose 26 Percent of Subs by 2030 - TVUSA","og_description":"The Diffusion Group (TDG) is predicting that the penetration of live multichannel pay-TV services will decline from 85 percent of U.S. households in 2017 to 79 percent in 2030, as virtual MVPDs disrupt the marketplace.","og_url":"https:\/\/worldscreen.com\/tvusa\/tdg-legacy-pay-tv-services-to-lose-26-percent-of-subs-by-2030\/","og_site_name":"TVUSA","article_published_time":"2017-11-30T16:28:19+00:00","article_modified_time":"2017-12-01T14:49:16+00:00","og_image":[{"width":497,"height":265,"url":"https:\/\/worldscreen.com\/tvusa\/wp-content\/uploads\/sites\/18\/2017\/07\/The-Diffusion-Group-payTV-1117.jpg","type":"image\/jpeg"}],"author":"Kristin Brzoznowski","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Kristin Brzoznowski","Est. reading time":"1 minute"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/worldscreen.com\/tvusa\/tdg-legacy-pay-tv-services-to-lose-26-percent-of-subs-by-2030\/","url":"https:\/\/worldscreen.com\/tvusa\/tdg-legacy-pay-tv-services-to-lose-26-percent-of-subs-by-2030\/","name":"TDG: U.S. Legacy Pay-TV Services to Lose 26 Percent of Subs by 2030 - TVUSA","isPartOf":{"@id":"https:\/\/worldscreen.com\/tvusa\/#website"},"datePublished":"2017-11-30T16:28:19+00:00","dateModified":"2017-12-01T14:49:16+00:00","author":{"@id":"https:\/\/worldscreen.com\/tvusa\/#\/schema\/person\/0026b5a5c019f9a498d0a452e6e9d4be"},"description":"The Diffusion Group (TDG) is predicting that the penetration of live multichannel pay-TV services will decline from 85 percent of U.S. households in 2017 to 79 percent in 2030, as virtual MVPDs disrupt the marketplace.","breadcrumb":{"@id":"https:\/\/worldscreen.com\/tvusa\/tdg-legacy-pay-tv-services-to-lose-26-percent-of-subs-by-2030\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/worldscreen.com\/tvusa\/tdg-legacy-pay-tv-services-to-lose-26-percent-of-subs-by-2030\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/worldscreen.com\/tvusa\/tdg-legacy-pay-tv-services-to-lose-26-percent-of-subs-by-2030\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/worldscreen.com\/tvusa\/"},{"@type":"ListItem","position":2,"name":"TDG: U.S. Legacy Pay-TV Services to Lose 26 Percent of Subs by 2030"}]},{"@type":"WebSite","@id":"https:\/\/worldscreen.com\/tvusa\/#website","url":"https:\/\/worldscreen.com\/tvusa\/","name":"TVUSA","description":"","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/worldscreen.com\/tvusa\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"en-US"},{"@type":"Person","@id":"https:\/\/worldscreen.com\/tvusa\/#\/schema\/person\/0026b5a5c019f9a498d0a452e6e9d4be","name":"Kristin Brzoznowski","url":"https:\/\/worldscreen.com\/tvusa\/author\/kbrzoznowskiworldscreen-com\/"}]}},"_links":{"self":[{"href":"https:\/\/worldscreen.com\/tvusa\/wp-json\/wp\/v2\/posts\/8348","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/worldscreen.com\/tvusa\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/worldscreen.com\/tvusa\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/worldscreen.com\/tvusa\/wp-json\/wp\/v2\/users\/350"}],"replies":[{"embeddable":true,"href":"https:\/\/worldscreen.com\/tvusa\/wp-json\/wp\/v2\/comments?post=8348"}],"version-history":[{"count":0,"href":"https:\/\/worldscreen.com\/tvusa\/wp-json\/wp\/v2\/posts\/8348\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/worldscreen.com\/tvusa\/wp-json\/wp\/v2\/media\/8349"}],"wp:attachment":[{"href":"https:\/\/worldscreen.com\/tvusa\/wp-json\/wp\/v2\/media?parent=8348"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/worldscreen.com\/tvusa\/wp-json\/wp\/v2\/categories?post=8348"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/worldscreen.com\/tvusa\/wp-json\/wp\/v2\/tags?post=8348"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}