{"id":8109,"date":"2017-07-25T11:08:51","date_gmt":"2017-07-25T15:08:51","guid":{"rendered":"http:\/\/worldscreen.com\/tvusa\/nielsen-tv-ratings-now-include-hulu-youtube\/"},"modified":"2017-07-25T13:40:56","modified_gmt":"2017-07-25T17:40:56","slug":"nielsen-tv-ratings-now-include-hulu-youtube-tv","status":"publish","type":"post","link":"https:\/\/worldscreen.com\/tvusa\/nielsen-tv-ratings-now-include-hulu-youtube-tv\/","title":{"rendered":"Nielsen\u00a0TV Ratings Now Include Hulu, YouTube TV"},"content":{"rendered":"<p>Eligible TV viewing from Hulu and YouTube TV is now measured and reported through Nielsen&#8217;s Digital in TV Ratings.<\/p>\n<p>Combining digital viewing of eligible live, DVR and on-demand TV on Hulu&#8217;s live service and YouTube TV with traditional linear audience metrics, Nielsen captures audiences watching linear television through these services on desktop, tablets and smartphones. The viewing contributes directly to C3\/C7 currency.<\/p>\n<p>&#8220;The inclusion of eligible TV viewership from Hulu and YouTube TV viewership in C3 and C7 through Digital in TV Ratings is a major accomplishment in delivering Nielsen Total Audience to the marketplace,&#8221; said\u00a0Megan Clarken, the president of product\u00a0leadership at Nielsen. &#8220;We are proud to be able to deliver this solution to our clients as part of our commitment to provide trusted, independent measurement of the evolving modern media landscape.&#8221;<\/p>\n<p>&#8220;We built YouTube TV to bring the most popular &#8216;must-watch&#8217; TV to today&#8217;s video streaming audiences and we&#8217;re already seeing that live TV represents the majority of time spent watching on the service,&#8221; noted\u00a0Heather Moosnick, the director of content partnerships for YouTube TV. &#8220;Our network and advertising partners will benefit from Nielsen DTVR measurement of YouTube TV.&#8221;<\/p>\n<p>&#8220;Our goal is to make it possible for viewers to watch their favorite shows whenever and wherever they want\u2014and be able to measure that viewership,&#8221; said\u00a0Cindy Davis, the executive VP of consumer experience at Disney-ABC Television Group. &#8220;We are pleased with Nielsen&#8217;s launch of this capability, and look forward to the new insights it enables.&#8221;<\/p>\n<p>Wanda Young, the senior VP of marketing and consumer engagement from sister company ESPN, added, &#8220;This move represents an important step forward toward complete cross-platform measurement, and we are encouraged by Nielsen&#8217;s efforts to capture viewing across the shifting media ecosystem\u2014particularly among the growing number of partnerships between programmers and digital distributors.&#8221;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Eligible TV viewing from Hulu and YouTube TV is now measured and reported through Nielsen&#8217;s Digital in TV Ratings.<\/p>\n","protected":false},"author":350,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[69],"tags":[194,91,1226],"class_list":["post-8109","post","type-post","status-publish","format-standard","","category-top-stories","tag-hulu","tag-nielsen","tag-youtube-tv"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.7 - 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