{"id":8094,"date":"2017-07-14T08:21:14","date_gmt":"2017-07-14T12:21:14","guid":{"rendered":"http:\/\/worldscreen.com\/tvusa\/worldscreen.com\/"},"modified":"2017-07-17T09:33:05","modified_gmt":"2017-07-17T13:33:05","slug":"nielsen-live-tv-viewing-in-the-u-s-down-in-q1","status":"publish","type":"post","link":"https:\/\/worldscreen.com\/tvusa\/nielsen-live-tv-viewing-in-the-u-s-down-in-q1\/","title":{"rendered":"Nielsen: Live TV Viewing in the U.S. Down in Q1"},"content":{"rendered":"<p>Live TV viewing dropped by 10 minutes in the first quarter of the year to 4 hours, 21 minutes (4:21) per day per person among adults, according to Nielsen&#8217;s <em>Q1 Total Audience Report<\/em>.<\/p>\n<p>Time spent with DVR\/time-shifted TV was at 0:34, up 1 minute from 2016&#8217;s Q1. Adults&#8217; usage of a multimedia device increased to 1 hour, an upward trend from 2015&#8217;s 0:48 and 2016&#8217;s 0:58. The largest gain was in the average time spent per\u00a0day using apps\/the\u00a0web on a smartphone, which went up to 2 hours and 19 minutes from the year-ago&#8217;s 1:39.<\/p>\n<p>According to Nielsen, the number of pay-TV subscribers fell 1.4 percent to 97.8 million households. The number of broadcast-only homes rose to 15.2 million from 13.3 million, while the number of broadband-only homes rose to 5.3 million from 3.9 million. Homes subscribing to a VOD service rose from 50 percent to 57 percent.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Live TV viewing dropped by 10 minutes in the first quarter of the year to 4 hours, 21 minutes (4:21) per day per person among adults, according to Nielsen&#8217;s Q1 Total Audience Report.<\/p>\n","protected":false},"author":350,"featured_media":8095,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[75,69],"tags":[91,1406],"class_list":["post-8094","post","type-post","status-publish","format-standard","has-post-thumbnail","","category-analysis","category-top-stories","tag-nielsen","tag-total-audience-report"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Nielsen: Live TV Viewing in the U.S. Down in Q1 - TVUSA<\/title>\n<meta name=\"description\" content=\"Live TV viewing dropped by 10 minutes in the first quarter of the year to 4 hours, 21 minutes (4:21) per day per person among adults, according to Nielsen&#039;s Q1 Total Audience Report.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/worldscreen.com\/tvusa\/nielsen-live-tv-viewing-in-the-u-s-down-in-q1\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Nielsen: Live TV Viewing in the U.S. Down in Q1 - TVUSA\" \/>\n<meta property=\"og:description\" content=\"Live TV viewing dropped by 10 minutes in the first quarter of the year to 4 hours, 21 minutes (4:21) per day per person among adults, according to Nielsen&#039;s Q1 Total Audience Report.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/worldscreen.com\/tvusa\/nielsen-live-tv-viewing-in-the-u-s-down-in-q1\/\" \/>\n<meta property=\"og:site_name\" content=\"TVUSA\" \/>\n<meta property=\"article:published_time\" content=\"2017-07-14T12:21:14+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2017-07-17T13:33:05+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/worldscreen.com\/tvusa\/wp-content\/uploads\/sites\/18\/2015\/09\/Nielsen-TotalAudienceReport-717.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1\" \/>\n\t<meta property=\"og:image:height\" content=\"1\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Kristin Brzoznowski\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Kristin Brzoznowski\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/worldscreen.com\/tvusa\/nielsen-live-tv-viewing-in-the-u-s-down-in-q1\/\",\"url\":\"https:\/\/worldscreen.com\/tvusa\/nielsen-live-tv-viewing-in-the-u-s-down-in-q1\/\",\"name\":\"Nielsen: Live TV Viewing in the U.S. Down in Q1 - 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