{"id":7965,"date":"2017-05-12T05:59:58","date_gmt":"2017-05-12T09:59:58","guid":{"rendered":"http:\/\/worldscreen.com\/tvusa\/worldscreen.com\/"},"modified":"2017-05-12T14:17:50","modified_gmt":"2017-05-12T18:17:50","slug":"syfy-rebooting-lining-up-more-originals","status":"publish","type":"post","link":"https:\/\/worldscreen.com\/tvusa\/syfy-rebooting-lining-up-more-originals\/","title":{"rendered":"Syfy Rebooting, Lining Up More Originals"},"content":{"rendered":"<p>Ahead of its 25th anniversary this September, Syfy is undergoing a bit of a refresh, focused on a &#8220;renewed commitment&#8221; to the science-fiction genre and fandom at large.<\/p>\n<p>The reboot includes an all-new look and feel, an expansion of its news division\u00a0Syfy Wire, and some additions to its original programming slate. The network&#8217;s original development filter will encompass science fiction, fantasy, paranormal and superheroes\/comics. Syfy has revealed two new pickups: the highly anticipated Superman prequel <em>Krypton<\/em> and the graphic-novel adaptation <em>Happy!<\/em>, starring Christopher Meloni. Additionally, the network revealed the new development project <em>Nightflyers<\/em>, based on the George R.R. Martin novella.<\/p>\n<p>&#8220;I can think of no better occasion than Syfy&#8217;s 25th anniversary to get back to our roots, double down on premium original programming, and put fans at the center of everything we do,&#8221; said Chris McCumber, the president of entertainment networks for NBCUniversal Cable Entertainment. &#8220;As the only television network dedicated to the genre 24\/7, we&#8217;re building the ultimate universe for this passionate community to call home.&#8221;<\/p>\n<p>Debuting on June 19, Syfy&#8217;s updated visual identity includes a new logo, typeface and look across all linear, digital, social and experiential platforms. &#8220;This is a wholesale change, top to bottom, of the way we express ourselves,&#8221; said Alexandra Shapiro, the executive VP of marketing and digital for entertainment networks at NBCUniversal Cable Entertainment. &#8220;Our new branding is designed for the digital age and tailored to the consumption patterns of our audience, allowing us to celebrate and engage with fans on every consumer touchpoint.&#8221;<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Ahead of its 25th anniversary this September, Syfy is undergoing a bit of a refresh, focused on a &#8220;renewed commitment&#8221; to the science-fiction genre and fandom at large.<\/p>\n","protected":false},"author":350,"featured_media":7966,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[69],"tags":[1341,1342,1343,531],"class_list":["post-7965","post","type-post","status-publish","format-standard","has-post-thumbnail","","category-top-stories","tag-happy","tag-krypton","tag-nightflyers","tag-syfy"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.7 - 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