{"id":7939,"date":"2017-05-03T10:21:54","date_gmt":"2017-05-03T14:21:54","guid":{"rendered":"http:\/\/worldscreen.com\/tvusa\/discovery-ups-digital-distribution-exec\/"},"modified":"2017-05-03T10:56:21","modified_gmt":"2017-05-03T14:56:21","slug":"discovery-ups-digital-distribution-exec","status":"publish","type":"post","link":"https:\/\/worldscreen.com\/tvusa\/discovery-ups-digital-distribution-exec\/","title":{"rendered":"Discovery Ups Digital Distribution Exec"},"content":{"rendered":"<p>Discovery Communications has promoted Jamie McFarland to the role of VP of digital distribution.<\/p>\n<p>Previously serving as senior director of digital media distribution at Discovery, McFarland helped launch the company\u2019s portfolio of TV Everywhere apps, as well as the first U.S. standalone offering through Amazon\u2019s Channels subscription service. Now, McFarland will be responsible for the strategic development and execution of Discovery\u2019s U.S. offerings across all digital platforms, negotiating with SVOD providers, device manufacturers, pay-TV partners, digital MVPDs and wireless carriers for increased distribution of the company\u2019s content and digital services.<\/p>\n<p>\u201cJamie has been instrumental in many of Discovery\u2019s recent deals with partners like AT&amp;T and Amazon,\u201d said Gabriel Sauerhoff, the senior VP of digital distribution at Discovery Communications, to whom McFarland will continue to report. \u201cHer extensive background in and knowledge of digital content distribution is critical to securing Discovery\u2019s long-term goal of maximizing digital platform opportunities to secure future growth.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Discovery Communications has promoted Jamie McFarland to the role of VP of digital distribution.<\/p>\n","protected":false},"author":350,"featured_media":7940,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[69],"tags":[113],"class_list":["post-7939","post","type-post","status-publish","format-standard","has-post-thumbnail","","category-top-stories","tag-discovery-communications"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.7 - 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