New research from GfK finds that the preferences of so-called “cord nevers” and “cord cutters” differ in many ways, including their tastes in streaming video platforms and the shows they watch on them.<\/p>\n
According to GfK MRI\u2019s Cord Evolution studies, four of the top ten streaming shows among cord nevers (defined as TV viewers who have never paid for a traditional TV connection) do not even appear among the favorites of cord cutters (viewers who had and then eliminated standard TV subscriptions).<\/p>\n
Both groups list Orange Is the New Black<\/em> as their favorite streaming-only show. Cord cutters’ other favorites, in descending order, are Stranger Things<\/em>, House of Cards<\/em>, Fuller House<\/em>, Making a Murderer<\/em>, Luke Cage<\/em>, Marvel\u2019s Jessica Jones<\/em>, Daredevil<\/em>, Black Mirror<\/em> and Arrested Development<\/em>. Meanwhile, cord nevers’ list, in order, is Fuller House<\/em>, Stranger Things<\/em>, Daredevil<\/em>, The Mindy Project<\/em>, All or Nothing<\/em>, Narcos<\/em>, Black Mirror<\/em>, Arrested Development<\/em> and Man in the High Castle<\/em>.<\/p>\n While three of cord nevers\u2019 favorite shows are found on Amazon or Hulu, all ten of cutters\u2019 top shows are on Netflix. Netflix is the number one streaming video service among cord cutters, with 57 percent saying they have used the service in the past year; in addition, 50 percent said they had used YouTube and 37 percent used Amazon. Among cord nevers, YouTube tops Netflix (46 percent versus 39 percent), with Amazon again coming in third (at just 25 percent).<\/p>\n Cord cutters account for 8 percent of the U.S. population and have an average age of 43, while cord nevers represent 9 percent of all U.S. consumers and are generally nine years younger on average (34). Over half (52 percent) of cord nevers are millennials (ages 18 to 34), compared to just 35 percent of cord cutters.<\/p>\n \u201cCord nevers and cord cutters bring very different histories and expectations to viewing,\u201d said Karen Ramspacher, GfK MRI\u2019s senior VP of consumer insights and director of the Future of TV research program. \u201cBoth groups still have strong allegiance to TV sets and traditional programming models\u2014but they clearly have different viewing tastes, and even diverge on their perceptions of what TV actually\u00a0is. As millennials get older, we can look for these populations to transform and perhaps grow more similar\u2014while Gen Z will begin to shape the cord never group more and more.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":" New research from GfK finds that the preferences of so-called “cord nevers” and “cord cutters” differ in many ways, including their tastes in streaming video platforms and the shows they watch on them.<\/p>\n","protected":false},"author":350,"featured_media":7909,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[75,69],"tags":[1305,1306,172],"class_list":["post-7908","post","type-post","status-publish","format-standard","has-post-thumbnail","","category-analysis","category-top-stories","tag-cord-cutters","tag-cord-nevers","tag-gfk"],"yoast_head":"\n