{"id":7750,"date":"2017-02-23T10:58:53","date_gmt":"2017-02-23T15:58:53","guid":{"rendered":"http:\/\/worldscreen.com\/tvusa\/soumya-sriraman-to-lead-britbox-north-america\/"},"modified":"2017-02-23T14:18:59","modified_gmt":"2017-02-23T19:18:59","slug":"soumya-sriraman-to-lead-britbox-north-america","status":"publish","type":"post","link":"https:\/\/worldscreen.com\/tvusa\/soumya-sriraman-to-lead-britbox-north-america\/","title":{"rendered":"Soumya Sriraman to Lead BritBox, North America"},"content":{"rendered":"

NEW YORK: Soumya Sriraman has been appointed as president for North America of the soon-to-launch SVOD service BritBox, a joint venture between BBC Worldwide and ITV.<\/p>\n

Sriraman was most recently executive VP of franchise and digital enterprises at BBC Worldwide North America.\u00a0Her successor will be announced in the coming weeks.<\/p>\n

BritBox will launch in Q1 2017. Sriraman will be responsible for the overall strategy and operation of the SVOD, with a focus on bringing the best British content to the service through acquisitions, licensing, co-productions and key partnerships.<\/p>\n

\u201cSoumya has an outstanding historical knowledge and familiarity with British content. This, coupled with her creativity and excellent business acumen makes her the ideal executive to fill this role,\u201d said Ann Sarnoff, the president of BBC Worldwide North America. \u201cI am confident that Soumya is going to make this service a success, as she has done in all her endeavors for the last five years at BBC Worldwide North America.\u201d<\/p>\n

Simon Pitts, ITV’s managing director of online, pay TV and interactive, said, \u201cBritBox is a very exciting development for fans of British TV and a natural next step in ITV\u2019s growth as a global production and distribution business. I\u2019m delighted that we have someone with Soumya\u2019s knowledge, experience and passion for British content spearheading the service as we prepare for the U.S. launch.\u201d<\/p>\n

\u201cI have personally waited a long time for a service with an offering like this\u2014one with a breadth and depth of compelling content from powerful content producers like the BBC and ITV\u2014all\u00a0in one place,\u201d commented Sriraman. \u201cIt is a great privilege to lead this team and bring this service to American audiences.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"

NEW YORK: Soumya Sriraman has been appointed as president for North America of the soon-to-launch SVOD service BritBox, a joint venture between BBC Worldwide and ITV.<\/p>\n","protected":false},"author":350,"featured_media":7751,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[69],"tags":[1216,1217],"class_list":["post-7750","post","type-post","status-publish","format-standard","has-post-thumbnail","","category-top-stories","tag-britbox","tag-soumya-sriraman"],"yoast_head":"\nSoumya Sriraman to Lead BritBox, North America - TVUSA<\/title>\n<meta name=\"description\" content=\"NEW YORK: Soumya Sriraman has been appointed as president for North America of the soon-to-launch SVOD service BritBox, a joint venture between BBC Worldwide and ITV.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/worldscreen.com\/tvusa\/soumya-sriraman-to-lead-britbox-north-america\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Soumya Sriraman to Lead BritBox, North America - 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